{"id":3495,"date":"2014-01-23T14:50:00","date_gmt":"2014-01-23T13:50:00","guid":{"rendered":"https:\/\/www.ringier.com\/ringier-axel-springer-media-ag-extends-its-country-portfolio-to-include-hungary\/"},"modified":"2025-06-23T16:03:27","modified_gmt":"2025-06-23T14:03:27","slug":"ringier-axel-springer-media-sa-ajoute-la-hongrie-a-son-portefeuille-de-pays","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/ringier-axel-springer-media-sa-ajoute-la-hongrie-a-son-portefeuille-de-pays\/","title":{"rendered":"Ringier Axel Springer Media SA ajoute la Hongrie \u00e0 son portefeuille de pays"},"content":{"rendered":"\n

Du point de vue du droit de la concurrence, la condition de ce regroupement au sein de la coentreprise de Ringier et d\u2019Axel Springer est la vente d\u2019une partie du portefeuille hongrois d\u2019Axel Springer et de Ringier. S\u2019est port\u00e9e acqu\u00e9reuse l\u2019entreprise VCP Capital Partners Unternehmensberatungs AG (Vienna Capital Partners), qui reprend le quotidien national N\u00e9pszabads\u00e1g<\/em>, le journal \u00e9conomique Vil\u00e1ggazdas\u00e1g<\/em> ainsi que des journaux majoritairement r\u00e9gionaux, des revues de sport et des titres jeunesse.<\/p>\n\n\n\n

Le portefeuille de Ringier Axel Springer Hungary se composera de titres occupant une position forte sur le march\u00e9, appartenant essentiellement aux segments \u00abpresse de boulevard\u00bb et \u00abpresse f\u00e9minine\u00bb, et se pr\u00eatant bien au d\u00e9veloppement num\u00e9rique. Il englobera, entre autres, la marque de boulevard Blikk<\/em>, qui c\u00e9l\u00e8bre cette ann\u00e9e son 20e<\/sup> anniversaire.<\/p>\n\n\n\n

Appartiennent au groupe Blikk<\/em> les journaux de boulevard Blikk<\/em> et blikk.hu<\/em>, le plus grand journal dominical hongrois Vasarnapi Blikk<\/em>, le magazine f\u00e9minin Blikk N\u0151k<\/em> ainsi que d\u2019autres titres issus de la m\u00eame marque. Le portefeuille comportera en outre une s\u00e9rie de magazines f\u00e9minins, de magazines TV et de titres sous licence comme Glamour<\/em>, Geo <\/em>ou Auto Bild<\/em> ainsi que leurs \u00e9ditions en ligne.<\/p>\n\n\n\n

L\u2019imprimerie Ringier Kiado Kft., plus grande imprimerie de presse du pays, rejoindra le portefeuille de Vienna Capital Partners. L\u2019imprimerie de presse d\u2019Axel Springer Hungary, nomm\u00e9e Nyomda Kft. et situ\u00e9e \u00e0 Kecskemet, appartiendra \u00e0 l\u2019entit\u00e9 nationale nouvellement cr\u00e9\u00e9e.<\/p>\n\n\n\n

C\u2019est Jozsef Bayer, l\u2019actuel CEO d\u2019Axel Springer en Hongrie, qui prendra la t\u00eate de Ringier Axel Springer Hungary. Attila Mih\u00f3k, \u00e0 ce jour directeur g\u00e9n\u00e9ral de Ringier Hungary, est nomm\u00e9 CEO du portefeuille de Vienna Capital Partners en Hongrie.<\/p>\n\n\n\n

Florian Fels, CEO du d\u00e9partement Publishing de Ringier: \u00abNous avons trouv\u00e9 une excellente solution, porteuse d\u2019avenir pour les collaborateurs et le d\u00e9veloppement des affaires en Hongrie. Deux nouvelles et solides entreprises de m\u00e9dias, chacune dot\u00e9e d\u2019un portefeuille coh\u00e9rent, voient le jour qui, d\u2019une part, pr\u00e9servent la diversit\u00e9 des m\u00e9dias hongrois et, d\u2019autre part, en suivant leur ligne \u00e9ditoriale, \u00e9volueront de mani\u00e8re autonome. Je remercie tout particuli\u00e8rement Attila Mih\u00f3k et son \u00e9quipe chez Ringier Hongrie, qui ont suivi ce processus exigeant avec professionnalisme et en faisant preuve d\u2019engagement.\u00bb<\/p>\n\n\n\n

Mark Dekan, CEO de Ringier Axel Springer Media SA: \u00abL\u2019int\u00e9gration de la Hongrie \u00e0 notre portefeuille de pays nous permet, en tant que groupe, d\u2019acc\u00e9der \u00e0 un march\u00e9 de plus en Europe centrale, march\u00e9 int\u00e9ressant qui plus est. La soci\u00e9t\u00e9 nationale hongroise ainsi cr\u00e9\u00e9e, elle, acc\u00e8dera au savoir-faire technologique et journalistique de notre coentreprise. Au cours des 15 derniers mois, Ringier Axel Springer Media SA a consid\u00e9rablement r\u00e9organis\u00e9 son portefeuille. Nous r\u00e9alisons aujourd\u2019hui d\u00e9j\u00e0 plus de la moiti\u00e9 de nos chiffres d\u2019affaires dans le domaine du num\u00e9rique.\u00bb<\/p>\n\n\n\n

L\u2019ex\u00e9cution de la transaction est encore sous r\u00e9serve de l\u2019autorisation de l\u2019autorit\u00e9 hongroise de la concurrence et des m\u00e9dias.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ringier et Axel Springer SE entendent regrouper leurs activit\u00e9s en Hongrie au sein de Ringier Axel Springer Media SA. Il est pr\u00e9vu que la nouvelle entreprise, sise \u00e0 Budapest, prenne le nom de Ringier Axel Springer Hungary. Son portefeuille comprendra la marque de boulevard Blikk, tr\u00e8s populaire aupr\u00e8s des lecteurs, de grands magazines f\u00e9minins \u00e0 succ\u00e8s et des titres sous licence comme Auto Bild, Glamour ou encore Geo.<\/p>\n","protected":false},"author":23,"featured_media":220,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370],"tags":[],"class_list":["post-3495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr"],"yoast_head":"\nRingier Axel Springer Media SA ajoute la Hongrie \u00e0 son portefeuille de pays - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/ringier-axel-springer-media-sa-ajoute-la-hongrie-a-son-portefeuille-de-pays\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ringier Axel Springer Media SA ajoute la Hongrie \u00e0 son portefeuille de pays\" \/>\n<meta property=\"og:description\" content=\"Ringier et Axel Springer SE entendent regrouper leurs activit\u00e9s en Hongrie au sein de Ringier Axel Springer Media SA. 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