{"id":3295,"date":"2016-06-21T15:48:00","date_gmt":"2016-06-21T13:48:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=3295"},"modified":"2025-06-30T10:41:10","modified_gmt":"2025-06-30T08:41:10","slug":"deindeal-et-my-store-fusion-officielle","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/deindeal-et-my-store-fusion-officielle\/","title":{"rendered":"DeinDeal et My-Store: fusion officielle"},"content":{"rendered":"\n<p>En octobre 2015, l&rsquo;entreprise de m\u00e9dias Ringier a acquis une participation majoritaire de 60% dans la c\u00e9l\u00e8bre plate-forme d&rsquo;e-commerce\u00a0<a href=\"https:\/\/www.my-store.ch\/fr\/\"><strong><em>My-Store<\/em><\/strong><\/a>. Dans le m\u00eame temps, elle annon\u00e7ait la fusion de celle-ci, pour 2016, avec l&rsquo;entreprise DeinDeal SA, une filiale d\u00e9tenue \u00e0 100% par Ringier. D\u00e8s \u00e0 pr\u00e9sent, les deux soci\u00e9t\u00e9s autrefois autonomes sont r\u00e9unies au sein d&rsquo;une seule et m\u00eame entit\u00e9. Les deux sites, employant pr\u00e8s de 200 collaborateurs \u00e0 Zurich et Gen\u00e8ve, sont conserv\u00e9s. Le produit de la fusion est plac\u00e9 sous la direction du CEO actuel de\u00a0<a href=\"http:\/\/www.deindeal.ch\/fr\"><strong><em>DeinDeal<\/em><\/strong><\/a>, Benoit Henry. Les actionnaires de\u00a0<a href=\"https:\/\/www.my-store.ch\/fr\/\"><strong><em>My-Store<\/em><\/strong><\/a>, John et Allen Krief ainsi qu&rsquo;Alexandre Branquart, restent \u00e0 la direction de l&rsquo;entreprise.<br><br>Les deux sites web conserveront tout d&rsquo;abord leur forme actuelle, moyennant une harmonisation des processus. Les offres de\u00a0<a href=\"http:\/\/www.deindeal.ch\/fr\"><strong><em>DeinDeal<\/em><\/strong><\/a>\u00a0et de\u00a0<a href=\"https:\/\/www.my-store.ch\/fr\/\"><strong><em>My-Store<\/em><\/strong><\/a>\u00a0seront donc \u00e0 l&rsquo;avenir accessibles sur les deux plates-formes. Dans les domaines du marketing, de la finance et de la communication ainsi que dans la vente d&rsquo;offres de voyages et d&rsquo;offres locales, les deux entreprises op\u00e8rent d\u00e9j\u00e0 de mani\u00e8re centralis\u00e9e. Le potentiel de synergie sera exploit\u00e9 davantage encore ces prochains mois.<br><br>DeinDeal AG, Public Relations<\/p>\n\n\n\n<p>DeinDeal CEO Benoit Henry: \u00abCes derni\u00e8res ann\u00e9es,&nbsp;<a href=\"http:\/\/www.deindeal.ch\/fr\"><strong><em>DeinDeal<\/em><\/strong><\/a>&nbsp;est parvenu \u00e0 devenir la boutique de ventes flash n\u00b01 en Suisse. La fusion de&nbsp;<a href=\"http:\/\/www.deindeal.ch\/fr\"><strong><em>DeinDeal<\/em><\/strong><\/a>&nbsp;et de&nbsp;<a href=\"https:\/\/www.my-store.ch\/fr\/\"><strong><em>My-Store<\/em><\/strong><\/a>&nbsp;\u00e9largit notre panel d&rsquo;offres et constitue par cons\u00e9quent une \u00e9tape suppl\u00e9mentaire importante dans la marche vers le succ\u00e8s de notre entreprise.\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fusion annonc\u00e9e entre DeinDeal SA et My-Store a eu lieu le 17 juin. Ce rassemblement permet aux deux enseignes de consolider leurs positions dominantes sur le march\u00e9 des boutiques de ventes flash en Suisse.<\/p>\n","protected":false},"author":23,"featured_media":3296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[],"class_list":["post-3295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DeinDeal et My-Store: fusion officielle - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/deindeal-et-my-store-fusion-officielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DeinDeal et My-Store: fusion officielle\" \/>\n<meta property=\"og:description\" content=\"La fusion annonc\u00e9e entre DeinDeal SA et My-Store a eu lieu le 17 juin. 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