{"id":22059,"date":"2025-07-22T11:00:00","date_gmt":"2025-07-22T09:00:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=22059"},"modified":"2025-07-22T12:55:36","modified_gmt":"2025-07-22T10:55:36","slug":"equalvoice-renforce-son-impact-nina-ruge-et-dr-christina-henkel-rejoignent-ladvisory-board-annabella-bassler-au-wef-en-chine-et-les-chiffres-semestriels-confirment-les-progres","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/equalvoice-renforce-son-impact-nina-ruge-et-dr-christina-henkel-rejoignent-ladvisory-board-annabella-bassler-au-wef-en-chine-et-les-chiffres-semestriels-confirment-les-progres\/","title":{"rendered":"EqualVoice renforce son impact: Nina Ruge et Dr. Christina Henkel rejoignent l\u2019Advisory Board, Annabella Bassler au WEF en Chine et les chiffres semestriels confirment les progr\u00e8s"},"content":{"rendered":"\n

L\u2019initiative EqualVoice de Ringier accueille deux nouvelles personnalit\u00e9s de renom: la journaliste scientifique et entrepreneure Nina Ruge<\/strong> ainsi que la consultante strat\u00e9gique et investisseuse Dr. Christina Henkel <\/strong>rejoignent imm\u00e9diatement l\u2019Advisory Board national. Leur expertise, leur engagement et leur solide exp\u00e9rience en leadership viennent enrichir l\u2019initiative dans sa mission de promouvoir la visibilit\u00e9 et l\u2019\u00e9galit\u00e9 des femmes dans les m\u00e9dias.<\/p>\n\n\n\n

Nina Ruge <\/strong>a \u00e9tudi\u00e9 la biologie \u00e0 l\u2019Universit\u00e9 technique de Brunswick et a entam\u00e9 en 1987 une carri\u00e8re de pr\u00e8s de 30 ans comme animatrice de journaux t\u00e9l\u00e9vis\u00e9s, d\u2019\u00e9missions de d\u00e9bats et de formats d\u2019information. Depuis 2018, elle est l\u2019une des voix les plus reconnues dans le domaine du \u00abHealthy Longevity\u00bb, en tant qu\u2019auteure \u00e0 succ\u00e8s et journaliste scientifique. \u00c0 travers son entreprise STAYOUNG, elle produit des podcasts, conseille des h\u00f4tels, organise des congr\u00e8s et s\u2019engage comme penseuse de r\u00e9f\u00e9rence d\u2019un mouvement pour la long\u00e9vit\u00e9 fond\u00e9 sur la science. Son engagement soci\u00e9tal lui a valu, entre autres, la Croix f\u00e9d\u00e9rale du M\u00e9rite d\u2019Allemagne et l\u2019Ordre du M\u00e9rite de Bavi\u00e8re.<\/p>\n\n\n\n

Dr. Christina H. Henkel<\/strong> est titulaire d\u2019un doctorat en sciences \u00e9conomiques de l\u2019Universit\u00e9 de Saint-Gall et poss\u00e8de plus de trente ans d\u2019exp\u00e9rience dans le conseil strat\u00e9gique international, notamment chez Roland Berger, Monitor Group, BCG et A.T. Kearney. En 2013, elle fonde Skyadvisory AG, qu\u2019elle dirige en tant que CEO. Membre de conseils d\u2019administration, investisseuse et professeure d\u2019universit\u00e9 (notamment \u00e0 l\u2019Universit\u00e9 de Saint-Gall), elle apporte une solide expertise en strat\u00e9gie, leadership et fusions-acquisitions. Sa collaboration avec des clients internationaux se concentre sur une croissance rentable.<\/p>\n\n\n\n

Dr. Annabella Bassler, CFO du groupe Ringier et initiatrice de EqualVoice:<\/strong> \u00abAvec Nina Ruge et Christina Henkel, nous accueillons deux personnalit\u00e9s impressionnantes qui enrichissent notre Advisory Board par leur expertise et leur force de conviction. Elles incarnent toutes deux une communication intelligente, une pens\u00e9e audacieuse et une action d\u00e9termin\u00e9e \u2013 autant de qualit\u00e9s essentielles pour l\u2019\u00e9volution d\u2019EqualVoice. Je me r\u00e9jouis vivement de cette collaboration.\u00bb<\/p>\n\n\n\n

Marc Walder, CEO de Ringier: <\/strong>\u00abEqualVoice n\u2019est pas une initiative parmi d\u2019autres \u2013 c\u2019est un engagement que Ringier poursuit avec clart\u00e9 et constance. Le fait que Nina Ruge et Christina Henkel rejoignent l\u2019Advisory Board est une chance consid\u00e9rable: elles apportent substance, vision et une forte volont\u00e9 de changement \u2013 c\u2019est exactement ce dont EqualVoice a besoin.\u00bb<\/p>\n\n\n\n

L\u2019Advisory Board national d\u2019EqualVoice compte parmi ses membres: Carolina M\u00fcller-M\u00f6hl, fondatrice et pr\u00e9sidente M\u00fcller-M\u00f6hl Group & Foundation, Tanja Grandits, cheffe \u00e9toil\u00e9e (Restaurant Stucki) et Chef de l\u2019ann\u00e9e 2020 GaultMillau, Christine Graeff, Chief Growth Officer FGS Global, Regula B\u00fchrer Fecker, co-fondatrice Rod Kommunikation, Simona Scarpaleggia, membre du board EDGE Strategy, Petra Ehmann, Chief Innovation & AI Officer Ringier, Christiane zu Salm, entrepreneure m\u00e9dia et conseill\u00e8re, Pascale Baeriswyl, cheffe de la Mission permanente de la Suisse aupr\u00e8s de l\u2019ONU, Antje Kanngiesser, CEO du groupe Alpiq, Susanne Ruoff, fondatrice & CEO Ruoff Advisory, Leila Toplic, Chief Communications & Trust Officer chez Carbonfuture, ainsi que Nina Ruge et Dr. Christina Henkel.<\/p>\n\n\n\n

Annabella Bassler au WEF en Chine: EqualVoice comme exemple concret de progr\u00e8s en mati\u00e8re de diversit\u00e9 et d\u2019inclusion<\/strong><\/p>\n\n\n\n

Le World Economic Forum (WEF) de Tianjin a envoy\u00e9 un signal fort en faveur de la diversit\u00e9 et de l\u2019inclusion en invitant Dr. Annabella Bassler, une voix influente en mati\u00e8re d\u2019\u00e9galit\u00e9, \u00e0 s\u2019exprimer en Chine. La CFO du groupe Ringier et initiatrice de l\u2019initiative EqualVoice a particip\u00e9 au panel \u00abWhy is Gender Progress Uneven?\u00bb. Le WEF ne se contente pas de parler d\u2019\u00e9galit\u00e9, il met aussi en avant des approches concr\u00e8tes et efficaces. L\u2019invitation de Dr. Bassler a permis de mettre en lumi\u00e8re un exemple d\u2019entreprise qui, depuis plusieurs ann\u00e9es, \u0153uvre activement \u00e0 un changement r\u00e9el.<\/p>\n\n\n\n

De la mesure \u00e0 l\u2019impact: EqualVoice-Factor et AI-based Assistant pour plus de visibilit\u00e9<\/strong><\/p>\n\n\n\n

Le c\u0153ur de l\u2019initiative EqualVoice est le EqualVoice-Factor<\/strong>, un algorithme s\u00e9mantique qui mesure la pr\u00e9sence des femmes et des hommes dans les contenus r\u00e9dactionnels (texte, audio et vid\u00e9o). Lanc\u00e9 en 2019 par la CFO de Ringier, Dr. Annabella Bassler, il est aujourd\u2019hui utilis\u00e9 par 32 marques m\u00e9dias dans sept pays et touche environ 50 millions d\u2019utilisateurs.<\/p>\n\n\n\n

En 2024, EqualVoice a introduit une nouvelle solution bas\u00e9e sur l\u2019intelligence artificielle: le EqualVoice Assistant<\/strong>. Cet outil assiste les r\u00e9dactions en temps r\u00e9el dans la cr\u00e9ation de contenus plus conscients et inclusifs. Il analyse les textes en cours de r\u00e9daction, d\u00e9tecte les st\u00e9r\u00e9otypes ou d\u00e9s\u00e9quilibres et propose des pistes d\u2019am\u00e9lioration concr\u00e8tes. Actuellement utilis\u00e9 par des m\u00e9dias Ringier en Pologne, Hongrie, Serbie et bient\u00f4t en Slovaquie, l\u2019Assistant sera disponible pour des partenaires externes \u00e0 partir de l\u2019automne 2025.<\/p>\n\n\n\n

Bilan interm\u00e9diaire 2025: \u00e9volution du EqualVoice-Factor<\/strong><\/p>\n\n\n\n

Le EqualVoice-Factor reste l\u2019instrument central pour mesurer la visibilit\u00e9 des femmes dans les contenus r\u00e9dactionnels. Les chiffres du premier semestre 2025 montrent: malgr\u00e9 quelques l\u00e9gers reculs, Landliebe (68\u202f%), Schweizer Illustrierte (43\u202f%) et Beobachter (40\u202f%) restent en t\u00eate du classement Teaser Score<\/strong> \u2013 qui mesure la pr\u00e9sence des femmes dans les titres. Blick se distingue \u00e9galement avec 27\u202f%, \u00e9tant le seul m\u00e9dia d\u2019actualit\u00e9 quotidienne parmi les meilleurs r\u00e9sultats. En presse imprim\u00e9e, Landliebe et Gl\u00fcckspost atteignent chacune 50\u202f%. Pour le Body Score<\/strong> \u2013 qui mesure la fr\u00e9quence des mentions dans le corps du texte \u2013 Landliebe (51\u202f%), Schweizer Illustrierte et Beobachter (46\u202f% chacun) m\u00e8nent \u00e9galement. En print, Beobachter (50\u202f%), Tele et Gl\u00fcckspost (45\u202f%) sont en t\u00eate.<\/p>\n\n\n\n

Ces chiffres prouvent que le EqualVoice-Factor favorise la transparence, encourage la r\u00e9flexion \u2013 et aide les r\u00e9dactions \u00e0 rendre les perspectives f\u00e9minines plus visibles de mani\u00e8re cibl\u00e9e.<\/p>\n\n\n\n

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T\u00e9l\u00e9chargements:
<\/strong>Photo de couverture<\/a>
Teaser & Body Score Online
<\/a>Teaser & Body Score Print
<\/a>Annabella Bassler au WEF en Chine<\/a><\/p>\n\n\n\n

\u00c0 propos d\u2019EqualVoice
<\/strong>EqualVoice a \u00e9t\u00e9 lanc\u00e9 en 2019 par Dr. Annabella Bassler, CFO de Ringier, et Katia Murmann. L\u2019initiative est pr\u00e9sid\u00e9e par l\u2019\u00e9diteur Michael Ringier et le CEO de Ringier, Marc Walder. EqualVoice vise \u00e0 promouvoir la visibilit\u00e9 et l\u2019\u00e9galit\u00e9 des femmes dans les m\u00e9dias. En plus du EqualVoice-Factor, Ringier met en place des standards innovants pour des processus r\u00e9dactionnels inclusifs, notamment gr\u00e2ce \u00e0 des outils bas\u00e9s sur l\u2019IA comme le EqualVoice-Assistant. Aujourd\u2019hui, 32 titres dans 7 pays analysent le Gender Visibility Gap gr\u00e2ce au EqualVoice-Factor, touchant ainsi 50 millions d\u2019utilisatrices et utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019initiative EqualVoice de Ringier accueille deux nouvelles personnalit\u00e9s de renom: la journaliste scientifique et entrepreneure Nina Ruge ainsi que la consultante strat\u00e9gique et investisseuse Dr. Christina Henkel rejoignent imm\u00e9diatement l\u2019Advisory Board national. Leur expertise, leur engagement et leur solide exp\u00e9rience en leadership viennent enrichir l\u2019initiative dans sa mission de promouvoir la visibilit\u00e9 et l\u2019\u00e9galit\u00e9 des […]<\/p>\n","protected":false},"author":23,"featured_media":22063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[380],"tags":[],"class_list":["post-22059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-equalvoice-fr"],"yoast_head":"\nEqualVoice renforce son impact: Nina Ruge et Dr. Christina Henkel rejoignent l\u2019Advisory Board, Annabella Bassler au WEF en Chine et les chiffres semestriels confirment les progr\u00e8s - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/equalvoice-renforce-son-impact-nina-ruge-et-dr-christina-henkel-rejoignent-ladvisory-board-annabella-bassler-au-wef-en-chine-et-les-chiffres-semestriels-confirment-les-progres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EqualVoice renforce son impact: Nina Ruge et Dr. Christina Henkel rejoignent l\u2019Advisory Board, Annabella Bassler au WEF en Chine et les chiffres semestriels confirment les progr\u00e8s\" \/>\n<meta property=\"og:description\" content=\"L\u2019initiative EqualVoice de Ringier accueille deux nouvelles personnalit\u00e9s de renom: la journaliste scientifique et entrepreneure Nina Ruge ainsi que la consultante strat\u00e9gique et investisseuse Dr. Christina Henkel rejoignent imm\u00e9diatement l\u2019Advisory Board national. 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