{"id":21892,"date":"2025-06-25T08:30:00","date_gmt":"2025-06-25T06:30:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=21892"},"modified":"2025-06-24T11:32:39","modified_gmt":"2025-06-24T09:32:39","slug":"ringier-advertising-etablit-de-nouveaux-standards-de-performance-sur-le-marche-publicitaire-avec-des-videos-interactives","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/ringier-advertising-etablit-de-nouveaux-standards-de-performance-sur-le-marche-publicitaire-avec-des-videos-interactives\/","title":{"rendered":"Ringier Advertising \u00e9tablit de nouveaux standards de performance sur le march\u00e9 publicitaire avec des vid\u00e9os interactives"},"content":{"rendered":"\n<p>En int\u00e9grant des vid\u00e9os interactives dans le r\u00e9seau Ringier M\u00e9dias Suisse, le Brand Studio de Ringier Advertising mise sur un storytelling innovant qui permet aux spectatrices et spectateurs passifs de devenir actifs. En effet, dans le cas de vid\u00e9os interactives, ces derniers d\u00e9cident eux-m\u00eames des contenus qu\u2019ils souhaitent voir. En plus des chapitres vid\u00e9o classiques, des \u00e9l\u00e9ments interactifs tels que des quiz, des webcams en direct ou des liens directs vers des boutiques peuvent \u00eatre int\u00e9gr\u00e9s. Cela permet non seulement d\u2019offrir une exp\u00e9rience utilisateur nouvelle et vari\u00e9e en Suisse, mais aussi d\u2019augmenter consid\u00e9rablement l\u2019engagement.<\/p>\n\n\n\n<p>Pour une campagne du domaine skiable de Melchsee-Frutt, le Brand Studio de Ringier Advertising a obtenu un taux d\u2019engagement de 73% avec une vid\u00e9o interactive et un taux de clics sur des liens externes de 4,9%.<\/p>\n\n\n\n<p>L\u2019\u00e9valuation des interactions cibl\u00e9es ouvre de nouvelles dimensions de la mesure des performances. Au lieu de se baser uniquement sur des chiffres d\u2019audience, il est d\u00e9sormais possible de suivre avec pr\u00e9cision la mani\u00e8re dont le public interagit avec le contenu. Ces r\u00e9sultats d\u00e9taill\u00e9s constituent une base pr\u00e9cieuse pour le d\u00e9veloppement de strat\u00e9gies de contenu et augmentent ainsi l\u2019efficacit\u00e9 pour les annonceurs.<\/p>\n\n\n\n<p>Daniel Marx, Head of Video chez Ringier Advertising: \u00abLes vid\u00e9os interactives changent la fa\u00e7on dont nous racontons les histoires. Les spectatrices et spectateurs deviennent des acteurs. Vous vous plongez de mani\u00e8re ludique dans le contenu. Cela accro\u00eet l\u2019engagement et permet de prolonger le temps de visite. Notre client\u00e8le publicitaire appr\u00e9cie ce format, car il allie une mise en sc\u00e8ne cr\u00e9ative de la marque \u00e0 une valeur ajout\u00e9e clairement mesurable.\u00bb<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-small-font-size\"><strong>Lien<br><\/strong><a href=\"https:\/\/vimeo.com\/1033393345\/2221b9da14\">Vid\u00e9o (Vimeo)<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>\u00c0 propos de Ringier Advertising<br><\/strong>Ringier Advertising est la r\u00e9gie publicitaire de Ringier M\u00e9dias Suisse ainsi que d&rsquo;autres publications et portails externes. Son portefeuille comprend des marques de m\u00e9dias \u00e0 forte diffusion comme Blick et blue News, des offres d&rsquo;int\u00e9r\u00eat sp\u00e9cial comme C\u00f4t\u00e9Nature et des titres \u00e9conomiques renomm\u00e9s comme Bilanz et PME. Ringier Advertising est synonyme d&rsquo;environnements de qualit\u00e9, de technologies innovantes et de conseils personnalis\u00e9s. Le Brand Studio fournit des approches cr\u00e9atives et aide les annonceurs \u00e0 cr\u00e9er leurs campagnes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ringier Advertising utilise en Suisse un nouveau format vid\u00e9o interactif de Vimeo et \u00e9tablit de nouveaux standards de performance. Les spectatrices et spectateurs contr\u00f4lent activement le d\u00e9roulement de la vid\u00e9o gr\u00e2ce \u00e0 leurs clics et participent ainsi \u00e0 sa conception. Le r\u00e9sultat: une exp\u00e9rience de marque interactive qui apporte une valeur ajout\u00e9e mesurable.<\/p>\n","protected":false},"author":23,"featured_media":21921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[363],"tags":[],"class_list":["post-21892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringier-medias-suisse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ringier Advertising \u00e9tablit de nouveaux standards de performance sur le march\u00e9 publicitaire avec des vid\u00e9os interactives - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/ringier-advertising-etablit-de-nouveaux-standards-de-performance-sur-le-marche-publicitaire-avec-des-videos-interactives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ringier Advertising \u00e9tablit de nouveaux standards de performance sur le march\u00e9 publicitaire avec des vid\u00e9os interactives\" \/>\n<meta property=\"og:description\" content=\"Ringier Advertising utilise en Suisse un nouveau format vid\u00e9o interactif de Vimeo et \u00e9tablit de nouveaux standards de performance. 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