{"id":19443,"date":"2024-06-06T09:25:17","date_gmt":"2024-06-06T07:25:17","guid":{"rendered":"https:\/\/www.ringier.com\/?p=19443"},"modified":"2024-06-06T09:25:20","modified_gmt":"2024-06-06T07:25:20","slug":"remp-prediction-accuracy-check-les-predictions-fiables-de-ringier-advertising-pour-le-ciblage-en-ligne","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/remp-prediction-accuracy-check-les-predictions-fiables-de-ringier-advertising-pour-le-ciblage-en-ligne\/","title":{"rendered":"REMP Prediction Accuracy Check: les pr\u00e9dictions fiables de Ringier Advertising pour le ciblage en ligne"},"content":{"rendered":"\n

Wer auf Online-Plattformen Werbung bucht, ist darauf angewiesen, dass die Anzeigen die richtigen\u00a0Zielgruppen erreichen. Daf\u00fcr sind Vorhersagen (Predictions) \u00fcber die Nutzerinnen und Nutzer von\u00a0Online-Plattformen n\u00f6tig. Anhand dieser Predictions k\u00f6nnen Kampagnen zielgruppenspezifisch ausgesteuert werden. Der Prediction Accuracy Check der WEMF pr\u00fcft die Online-Targeting-Predictions eines Publishers oder Vermarkters und vergleicht dessen Ergebnisse mit den WEMF-Befragungsdaten. Somit wird \u00fcberpr\u00fcft, ob die Predictions vollst\u00e4ndig, verl\u00e4sslich und m\u00f6glichst pr\u00e4zise sind.<\/p>\n\n

Prediction Accuracy Check von Ringier Advertising<\/strong><\/strong>Erstmals hat Ringier Advertising ihre Predictions f\u00fcr den Brand \u00abBlick.ch\u00bb von der WEMF pr\u00fcfen lassen, die auf ihrer hauseigenen Datenl\u00f6sung \u00abAlloy\u00bb basieren. Daf\u00fcr wurden die Variablen Geschlecht und Alter sowie Geschlecht gekreuzt mit dem Interesse an Sport untersucht und mit dem repr\u00e4sentativen Datensatz der WEMF verglichen. Mitja Grusovnik, Head of Digital Products and Programmatic bei Ringier Advertising, \u00fcber die Ergebnisse der ersten Zertifizierungsrunde: \u00abMit einem Score von 92.5 von maximal 100 Punkten f\u00fcr \u2039Blick.ch\u203a auf nationaler Ebene haben wir beim PAC erfolgreich abgeschnitten. Der hohe Score zeigt, dass unsere Predictions eine sehr gute Qualit\u00e4t aufweisen. Die unabh\u00e4ngige Pr\u00fcfung durch die WEMF erm\u00f6glicht es uns, unseren Werbekundinnen und -kunden aufzuzeigen, wie genau unsere Targetings sind.\u00bb<\/p>\n\n

Better Prediction Initiative (BPI)<\/strong><\/p>\n\n

Mit der Initiative unterst\u00fctzt die WEMF die Publisher, Vermarkter und Werbeauftraggeber bei der Validierung und Optimierung ihrer Predictions. Dadurch schafft sie Transparenz gegen\u00fcber dem Werbemarkt und hilft bei der gezielten Ansprache von potenziellen Kunden und Kundinnen und Usern. Wer an der BPI teilnimmt, kann gegen\u00fcber dem Werbemarkt belegen, dass die Predictions hohe Qualit\u00e4tsstandards erf\u00fcllen, die von einer unabh\u00e4ngigen und neutralen Stelle best\u00e4tigt wurden. Dadurch heben sich die Teilnehmenden von denjenigen Online-Playern ab, die keinen Einblick in ihre Prediction-Modelle geben. Mit den offiziellen Labels \u00abBetter Prediction Initiative by WEMF\u00bb und \u00abPrediction Accuracy Check certified by WEMF\u00bb k\u00f6nnen Teilnehmende gegen\u00fcber dem Werbemarkt die Validit\u00e4t und Robustheit ihrer Online-Predictions belegen (vgl. Abbildungen).<\/p>\n\n

\n
\"\"
\u00abPrediction Accuracy Check certified by WEMF\u00bb<\/figcaption><\/figure>\n\n\n\n
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Label \u00abBetter Prediction Initiative by WEMF<\/figcaption><\/figure>\n<\/figure>\n\n
\n\n

Die WEMF AG f\u00fcr Werbemedienforschung<\/strong>Die WEMF AG f\u00fcr Werbemedienforschung sorgt als neutrale und unabh\u00e4ngige Branchenforschungsorganisation f\u00fcr Transparenz im Medien- und Werbemarkt. Sie liefert den Marktakteuren relevante Daten f\u00fcr smartere Entscheide. F\u00fcr die Mediengattungen Presse und Kino sind die WEMF-Studien w\u00e4hrungssetzend. Die WEMF publiziert die Intermediastudien MACH Total Audience und MACH Strategy und tr\u00e4gt damit der Marktentwicklung in Richtung Allmedia Rechnung. Mit der MACH Consumer ver\u00f6ffentlicht sie die gr\u00f6sste j\u00e4hrlich erscheinende Konsum-Medien-Studie der Schweiz. Dar\u00fcber hinaus f\u00fchrt die WEMF die Auflagebeglaubigung der Schweizer Pressemedien durch, zertifiziert DOOH und erhebt verschiedene marketingrelevante Statistiken. Mit der MedienDB stellt sie dem Markt eine Plattform f\u00fcr eine effiziente Anzeigenplanung zur Verf\u00fcgung. Ausserdem bietet die WEMF Software f\u00fcr die Datenanalyse sowie f\u00fcr die Abwicklung und Verwaltung von Werbekampagnen an und ist als Dienstleisterin f\u00fcr Software-Development-Projekte und f\u00fcr das Hosting von Drittdatens\u00e4tzen t\u00e4tig.www.wemf.ch<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec Ringier Advertising, c\u2019est un acteur majeur de plus sur le march\u00e9 qui fait v\u00e9rifier ses pr\u00e9dictions par la REMP. Le PAC fait partie de la \u00abBetter Prediction Initiative\u00bb lanc\u00e9e par la REMP pour obtenir davantage de transparence et une meilleure qualit\u00e9 dans le ciblage en ligne.<\/p>\n","protected":false},"author":24,"featured_media":19442,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370,363],"tags":[],"class_list":["post-19443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ringier-medias-suisse"],"yoast_head":"\nREMP Prediction Accuracy Check: les pr\u00e9dictions fiables de Ringier Advertising pour le ciblage en ligne - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/remp-prediction-accuracy-check-les-predictions-fiables-de-ringier-advertising-pour-le-ciblage-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REMP Prediction Accuracy Check: les pr\u00e9dictions fiables de Ringier Advertising pour le ciblage en ligne\" \/>\n<meta property=\"og:description\" content=\"Avec Ringier Advertising, c\u2019est un acteur majeur de plus sur le march\u00e9 qui fait v\u00e9rifier ses pr\u00e9dictions par la REMP. 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