{"id":18225,"date":"2020-05-20T15:08:00","date_gmt":"2020-05-20T13:08:00","guid":{"rendered":"https:\/\/www.ringier.com\/lillustre-reorganisation-aufgrund-sinkender-werbeeinnahmen\/"},"modified":"2024-11-14T11:48:01","modified_gmt":"2024-11-14T10:48:01","slug":"lillustre-reorganisation-en-raison-de-la-baisse-des-recettes-publicitaires","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/lillustre-reorganisation-en-raison-de-la-baisse-des-recettes-publicitaires\/","title":{"rendered":"L\u2019illustr\u00e9: r\u00e9organisation en raison de la baisse des recettes publicitaires"},"content":{"rendered":"\n

Depuis plusieurs ann\u00e9es, la baisse des recettes publicitaires soumet le march\u00e9 des journaux et des magazines \u00e0 une pression tr\u00e8s forte. L\u2019illustr\u00e9<\/em> est \u00e9galement confront\u00e9 \u00e0 cette \u00e9volution depuis cinq ans environ. De plus, les cons\u00e9quences \u00e9conomiques de la crise du coronavirus sont venues aggraver la situation. Alexander Theobald, CEO de Ringier Axel Springer Suisse, d\u00e9clare \u00e0 ce sujet: \u00abL\u2019illustr\u00e9<\/em> poss\u00e8de une place bien \u00e9tablie sur le march\u00e9 en Suisse romande; son lectorat s\u2019est m\u00eame \u00e9toff\u00e9 en 2019 et il est toujours tr\u00e8s appr\u00e9ci\u00e9 du public.<\/p>\n\n\n\n

Cependant, nous devons \u00e9tablir de nouvelles bases pour l\u2019avenir du titre, car les recettes publicitaires ont diminu\u00e9 de plus de 50% au cours des six derni\u00e8res ann\u00e9es.\u00bbLa restructuration inclut la suppression de huit postes, dont quatre licenciements et quatre d\u00e9parts \u00e0 la retraite anticip\u00e9s. Michel Jeanneret, r\u00e9dacteur en chef de L\u2019illustr\u00e9<\/em>: \u00abJe regrette profond\u00e9ment que nous devions nous s\u00e9parer d\u2019un certain nombre de coll\u00e8gues que nous appr\u00e9cions beaucoup. Une telle d\u00e9cision est particuli\u00e8rement douloureuse. Nous sommes cependant conscients que cette mesure est in\u00e9vitable si nous souhaitons pr\u00e9server l\u2019existence de L\u2019illustr\u00e9<\/em>.\u00bb<\/p>\n\n\n\n

Pour les collaborateurs licenci\u00e9s, des mesures compl\u00e9mentaires allant au-del\u00e0 des prescriptions l\u00e9gales sont mises en \u0153uvre.D\u00e9sormais, une r\u00e9daction de 23 personnes constituera le c\u0153ur journalistique de L\u2019illustr\u00e9<\/em>. Elle sera soutenue par un pool de collaborateurs ind\u00e9pendants renforc\u00e9, auquel il sera fait appel de fa\u00e7on cibl\u00e9e selon les besoins. \u00abAvec l\u2019\u00e9quipe ainsi restructur\u00e9e et un recours plus fr\u00e9quent aux ind\u00e9pendants en Suisse romande, nous mettrons tout en \u0153uvre pour rester ce que nous sommes pour notre lectorat depuis 99 ans\u00bb, d\u00e9clare Michel Jeanneret. \u00abUn gage de qualit\u00e9 et un fid\u00e8le compagnon dans toutes les situations, surtout dans le monde digital o\u00f9 nous vivons actuellement.\u00bb<\/p>\n\n\n\n

Le 1er avril, L\u2019illustr\u00e9<\/em> a lanc\u00e9 \u00abMes Droits\u00bb, une nouvelle plateforme en ligne qui propose des conseils juridiques aux abonn\u00e9s. Le magazine pr\u00e9voit de plus une autre extension de son offre num\u00e9rique, un remaniement complet de son club de lecteurs et une promotion sp\u00e9ciale pour ses 100 ans l\u2019ann\u00e9e prochaine.<\/p>\n\n\n\n

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Corporate Communications
+41 44 259 64 44
media@ringier.ch<\/a>
www.ringier.co<\/a>m<\/a><\/p>\n<\/div>\n\n\n\n

\n

Ringier AG
Dufourstrasse 23
8008 Z\u00fcrich
Schweiz<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9daction du magazine L\u2019illustr\u00e9 doit r\u00e9duire ses effectifs et se r\u00e9organiser. Le motif de cet all\u00e8gement structurel devenu n\u00e9cessaire est la forte baisse des recettes publicitaires au cours des derni\u00e8res ann\u00e9es. L\u2019illustr\u00e9 mise d\u00e9sormais sur une solide \u00e9quipe r\u00e9dactionnelle de base et un recours accru \u00e0 des ind\u00e9pendants issus de Suisse romande.<\/p>\n","protected":false},"author":23,"featured_media":18224,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370,363],"tags":[],"class_list":["post-18225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ringier-medias-suisse"],"yoast_head":"\nL\u2019illustr\u00e9: r\u00e9organisation en raison de la baisse des recettes publicitaires - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/lillustre-reorganisation-en-raison-de-la-baisse-des-recettes-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019illustr\u00e9: r\u00e9organisation en raison de la baisse des recettes publicitaires\" \/>\n<meta property=\"og:description\" content=\"La r\u00e9daction du magazine L\u2019illustr\u00e9 doit r\u00e9duire ses effectifs et se r\u00e9organiser. 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