{"id":18115,"date":"2021-04-28T16:06:00","date_gmt":"2021-04-28T14:06:00","guid":{"rendered":"https:\/\/www.ringier.com\/bolero-neue-online-plattform-fuer-premium-lifestyle\/"},"modified":"2025-06-27T15:53:55","modified_gmt":"2025-06-27T13:53:55","slug":"bolero-nouvelle-plateforme-en-ligne-pour-premium-lifestyle","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/bolero-nouvelle-plateforme-en-ligne-pour-premium-lifestyle\/","title":{"rendered":"Bolero: nouvelle plateforme en ligne pour premium-lifestyle"},"content":{"rendered":"\n

Des tendances de la mode et de l\u2019art \u00e0 l\u2019architecture et au design, le nouveau portail en ligne boleromagazin.ch<\/em><\/a> compl\u00e8te l\u2019\u00e9dition imprim\u00e9e existante et se concentre sur un m\u00e9lange sophistiqu\u00e9 de sujets. Les conseils de beaut\u00e9 ont tout autant leur place que les lofts industriels styl\u00e9s, les r\u00e9cits de voyage, les conseils de streaming ou les astuces de bureau \u00e0 domicile. Le site web relanc\u00e9 n\u2019est plus publi\u00e9 exclusivement en allemand, mais sert d\u00e9sormais aussi les lecteurs de la Suisse romande avec une version en fran\u00e7ais. Bolero <\/strong>a ainsi cr\u00e9\u00e9 une offre unique dans le segment du luxe suisse.<\/p>\n\n\n\n

Luca Schena, Head of Sales Business Media Ringier Advertising: \u00abAvec un concept de distribution innovant via d\u2019autres canaux Ringier, une strat\u00e9gie d\u00e9velopp\u00e9e par le Brand Studio Ringier pour le online ainsi que des partenaires solides, la marque Bolero <\/strong>est id\u00e9alement \u00e9quip\u00e9e pour l\u2019avenir num\u00e9rique.\u00bb<\/p>\n\n\n\n

La pr\u00e9sence en ligne de Bolero <\/strong>est con\u00e7ue et g\u00e9r\u00e9e par le Vertical Hub du groupe Blick, sous la direction de Bettina Widmer, Head of Vertical Hub & New Audiences. \u00abSurtout dans le segment premium et luxe, il n\u2019y a pas d\u2019offre en ligne comparable dans ce pays\u00bb, d\u00e9clare Bettina Widmer. Michael Moersch, Chief Digital Officer et Head of Business Media chez Ringier Axel Springer Suisse ajoute: \u00abNous sommes d\u2019autant plus heureux de combler cette absence avec la marque \u00e9tablie Bolero <\/strong>\u2013 d\u00e9sormais \u00e9galement en fran\u00e7ais. Cela fait de Bolero <\/strong>un v\u00e9ritable enrichissement pour les lecteurs et, avec sa port\u00e9e dans la presse \u00e9crite et en ligne, un titre passionnant pour le march\u00e9 de la publicit\u00e9.\u00bb<\/p>\n\n\n\n

En tant que suppl\u00e9ment aux publications \u00e9conomiques Handelszeitung <\/strong>et BILANZ<\/strong>, Bolero <\/strong>touche d\u00e9j\u00e0, avec son \u00e9dition imprim\u00e9e, un public qui appr\u00e9cie un contenu de qualit\u00e9 et s\u2019enthousiasme pour les bonnes choses de la vie. Cette recette du succ\u00e8s doit \u00eatre d\u00e9velopp\u00e9e dans le domaine num\u00e9rique, avec les trois sections de base \u00abStyle\u00bb, \u00abCulture\u00bb et \u00abTendance\u00bb. Outre la nouvelle pr\u00e9sence en ligne, un bulletin d\u2019information sera publi\u00e9 \u00e0 la date de parution de l\u2019\u00e9dition imprim\u00e9e, offrant une vue d\u2019ensemble et proposant une s\u00e9lection de points forts.<\/p>\n\n\n\n

Le nouveau site web est d\u00e9sormais disponible sur boleromagazin.ch<\/a> (allemand) et boleromagazine.ch<\/a> (fran\u00e7ais), ainsi que des comptes sociaux sur Instagram<\/a> et Facebook<\/a>. L\u2019\u00e9dition imprim\u00e9e de Bolero <\/strong>est publi\u00e9e six fois par an et touche environ 257 000 lecteurs potentiels.<\/p>\n\n\n\n

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Corporate Communications
+41 44 259 64 44
media@ringier.ch<\/a>
www.ringier.co<\/a>m<\/a><\/p>\n<\/div>\n\n\n\n

\n

Ringier
Dufourstrasse 23
8008 Zurich
Suisse<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le magazine de mode et de culture Bolero \u00e9largit sa gamme et se pr\u00e9sente avec une nouvelle pr\u00e9sence en ligne. Le nouveau site web combine la culture, le style et les tendances et cr\u00e9e un foyer num\u00e9rique pour les meilleures choses de la vie \u2013 maintenant aussi en fran\u00e7ais. En Suisse, Bolero devient ainsi une destination lifestyle compl\u00e8te dans le segment premium.<\/p>\n","protected":false},"author":23,"featured_media":3580,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370,363],"tags":[],"class_list":["post-18115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ringier-medias-suisse"],"yoast_head":"\nBolero: nouvelle plateforme en ligne pour premium-lifestyle - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/bolero-nouvelle-plateforme-en-ligne-pour-premium-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bolero: nouvelle plateforme en ligne pour premium-lifestyle\" \/>\n<meta property=\"og:description\" content=\"Le magazine de mode et de culture Bolero \u00e9largit sa gamme et se pr\u00e9sente avec une nouvelle pr\u00e9sence en ligne. 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