{"id":17791,"date":"2022-03-03T11:40:00","date_gmt":"2022-03-03T10:40:00","guid":{"rendered":"https:\/\/www.ringier.com\/100-folgen-upbeat-das-erfolgreiche-startup-konzept-der-handelszeitung-geht-in-die-verlaengerung\/"},"modified":"2025-06-27T15:43:39","modified_gmt":"2025-06-27T13:43:39","slug":"100-episodes-dupbeat-le-concept-de-start-up-de-la-handelszeitung-qui-connait-un-grand-succes-est-prolonge","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/100-episodes-dupbeat-le-concept-de-start-up-de-la-handelszeitung-qui-connait-un-grand-succes-est-prolonge\/","title":{"rendered":"100 \u00e9pisodes d\u2019\u00abUpbeat\u00bb: Le concept de start-up de la Handelszeitung, qui conna\u00eet un grand succ\u00e8s, est prolong\u00e9"},"content":{"rendered":"\n

Une rubrique sur le th\u00e8me des start-up \u00e9tait publi\u00e9e dans la version imprim\u00e9e de la Handelszeitung<\/em> depuis un certain temps d\u00e9j\u00e0. Mais cela n\u2019a pas suffi \u00e0 la r\u00e9daction: \u00abNous savions que nous voulions mettre les cr\u00e9atrices et cr\u00e9ateurs au centre de nos pr\u00e9occupations et montrer \u00e0 la fois les aspects \u00e9motionnels et rationnels de la cr\u00e9ation et du d\u00e9veloppement. Cela ne peut pas \u00eatre reproduit de mani\u00e8re satisfaisante sur un seul canal. Nous avons donc saisi l\u2019opportunit\u00e9 de la mise en \u0153uvre d\u2019un tout nouveau concept num\u00e9rique pour traiter le sujet d\u2019une mani\u00e8re adapt\u00e9e \u00e0 chaque groupe cible et \u00e0 chaque m\u00e9dia\u00bb, explique Christoph B\u00fceler, Head of Video & Audio chez Ringier Axel Springer Suisse et initiateur d\u2019\u00abUpbeat\u00bb.<\/p>\n\n\n\n

Le concept 360 comprend trois canaux: vid\u00e9o, podcast, print et bien s\u00fbr de plateforme num\u00e9rique avec tous les contenus en un seul endroit.<\/a> Credit Suisse est de la partie depuis le premier \u00e9pisode en tant que partenaire. \u00abEn tant que banque des entrepreneurs, nous accompagnons les entreprises \u00e0 travers toutes les phases de leur vie et aidons les start-ups et les PME \u00e0 cr\u00e9er quelque chose d\u2019innovant. Sortir de sa zone de confort et croire en sa vision, m\u00eame dans les p\u00e9riodes difficiles, est un d\u00e9fi. Nous sommes heureux de disposer avec \u2039Upbeat\u203a d\u2019un format inspirant pour mettre en \u00e9vidence l\u2019engagement et l\u2019esprit d\u2019entreprise de diff\u00e9rents fondateurs\u00bb, d\u00e9clare Tanja Klotz, Media & Cross Channel au Credit Suisse.<\/p>\n\n\n\n

Quelques cr\u00e9atrices et cr\u00e9ateurs ont trouv\u00e9 des partenaires d\u2019investissement en passant par \u00abUpbeat\u00bb<\/strong><\/p>\n\n\n\n

Au cours des deux derni\u00e8res ann\u00e9es, \u00abUpbeat\u00bb est devenu l\u2019un des podcasts les plus populaires de Suisse. \u00abAvec \u2039Upbeat\u203a, nous souhaitons offrir aux cr\u00e9ateurs et cr\u00e9atrices une plateforme qui leur donne la possibilit\u00e9 de pr\u00e9senter leurs id\u00e9es. Dans le m\u00eame temps, nous examinons les mod\u00e8les commerciaux d\u2019un \u0153il critique et mettons l\u2019accent sur les aspects difficiles de la vie lors de la cr\u00e9ation d\u2019une entreprise. Et bien s\u00fbr, des protagonistes cl\u00e9s de la sc\u00e8ne suisse des start-up s\u2019expriment r\u00e9guli\u00e8rement. Gr\u00e2ce \u00e0 \u2039Upbeat\u203a, certaines start-up ont eu acc\u00e8s aux investissements, \u00e0 des partenaires et bien s\u00fbr \u00e0 une nouvelle client\u00e8le\u00bb, explique Stefan Mair, responsable de d\u00e9partement Handelszeitung<\/em> et animateur du podcast.<\/p>\n\n\n\n

Le 100<\/strong>e<\/sup><\/strong> \u00e9pisode<\/strong><\/p>\n\n\n\n

Le 100e<\/sup> \u00e9pisode d\u2019\u00abUpbeat\u00bb sera diffus\u00e9 aujourd\u2019hui. La quatri\u00e8me saison commencera peu apr\u00e8s. Le 100e<\/sup> \u00e9pisode pr\u00e9sente la start-up \u00abMatchspace\u00bb, une sorte de Booking.com pour les profs de musique de toute la Suisse. Le fondateur Patrick Koller, lui-m\u00eame joueur de violoncelle, donne des conseils aux autres cr\u00e9atrices et cr\u00e9ateurs d\u2019entreprise dans une interview en vid\u00e9o et podcast. Il raconte les hauts et les bas de sa vie de fondateur et les objectifs qu\u2019il souhaite atteindre avec l\u2019entreprise cette ann\u00e9e.<\/p>\n\n\n\n

A propos de Ringier Advertising<\/strong><\/p>\n\n\n\n

Ringier Advertising commercialise un large portefeuille de portails digitaux et de publications papier. Ce portefeuille regroupe ses propres marques, ainsi que les portails correspondants de Ringier et de Ringier Axel Springer Suisse SA, ainsi que des publications et portails externes tels que bluenews.ch et Le Temps.<\/p>\n\n\n\n

\n\n\n\n
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Corporate Communications
+41 44 259 64 44
media@ringier.ch<\/a>
www.ringier.co<\/a>m<\/a><\/p>\n<\/div>\n\n\n\n

\n

Ringier
Dufourstrasse 23
8008 Zurich
Suisse<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9change et la visibilit\u00e9 sont essentiels pour r\u00e9ussir dans la sc\u00e8ne des start-up. Depuis d\u00e9but 2020, le concept \u00e0 360 degr\u00e9s \u00abUpbeat\u00bb de la Handelszeitung y contribue \u00e9galement: la s\u00e9rie start-up offre aux cr\u00e9ateurs et cr\u00e9atrices d\u2019entreprise une plateforme, une visibilit\u00e9 et la profondeur n\u00e9cessaires pour inspirer leurs semblables, voire trouver des partenaires pour les investissements et le reste. \u00abUpbeat\u00bb est mis en \u0153uvre depuis le d\u00e9but en coop\u00e9ration avec Credit Suisse et englobe des articles, des vid\u00e9os ainsi que le podcast du m\u00eame nom, qui sera diffus\u00e9 aujourd’hui pour la 100e fois.<\/p>\n","protected":false},"author":23,"featured_media":17790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370,363],"tags":[],"class_list":["post-17791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ringier-medias-suisse"],"yoast_head":"\n100 \u00e9pisodes d\u2019\u00abUpbeat\u00bb: Le concept de start-up de la Handelszeitung, qui conna\u00eet un grand succ\u00e8s, est prolong\u00e9 - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/100-episodes-dupbeat-le-concept-de-start-up-de-la-handelszeitung-qui-connait-un-grand-succes-est-prolonge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 \u00e9pisodes d\u2019\u00abUpbeat\u00bb: Le concept de start-up de la Handelszeitung, qui conna\u00eet un grand succ\u00e8s, est prolong\u00e9\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9change et la visibilit\u00e9 sont essentiels pour r\u00e9ussir dans la sc\u00e8ne des start-up. 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