{"id":16027,"date":"2023-05-22T08:59:00","date_gmt":"2023-05-22T06:59:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=16027"},"modified":"2025-06-27T15:33:45","modified_gmt":"2025-06-27T13:33:45","slug":"brand-studio-pour-e-framer-beat-feuz-nest-pas-le-seul-a-aimer-ces-e-bikes","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/brand-studio-pour-e-framer-beat-feuz-nest-pas-le-seul-a-aimer-ces-e-bikes\/","title":{"rendered":"Brand Studio pour e-FRAMER: Beat Feuz n&rsquo;est pas le seul \u00e0 aimer ces e-bikes"},"content":{"rendered":"\n<p>e-FRAMER propose une petite s\u00e9lection de v\u00e9los \u00e9lectriques pour le sport, le travail et les loisirs. Depuis 2022, les e-bikes font \u00e9galement partie de l&rsquo;assortiment d&rsquo;Ochsner Sport. Apr\u00e8s l&rsquo;achat, les e-Bikes de haute qualit\u00e9, mont\u00e9s \u00e0 la main, sont remis personnellement \u00e0 domicile et r\u00e9gl\u00e9s de mani\u00e8re optimale pour leurs nouveaux propri\u00e9taires.<\/p>\n\n\n\n<p>Proximit\u00e9 avec la client\u00e8le et service &#8211; voil\u00e0 ce qui caract\u00e9rise e-FRAMER, en plus d&rsquo;une exigence de qualit\u00e9 particuli\u00e8rement \u00e9lev\u00e9e. Et c&rsquo;est pr\u00e9cis\u00e9ment ce qui s&rsquo;exprime dans la campagne de communication cross-m\u00e9dia con\u00e7ue par le Brand Studio et qui a \u00e9t\u00e9 lanc\u00e9e juste \u00e0 temps pour la derni\u00e8re descente du Lauberhorn de Beat Feuz. \u00ab\u00a0Nettement plus de trafic sur le site web, nettement plus de ventes d&rsquo;e-bikes cette ann\u00e9e\u00a0\u00bb, explique Fabian Z\u00fcrcher, directeur du Brand Studio chez Ringier Advertising, \u00e0 propos des r\u00e9sultats de la campagne. \u00ab\u00a0Beat Feuz fournit le drive que les clientes et clients peuvent \u00e9galement \u00e9prouver lors de leur premier trajet avec leur nouvel e-bike. La touche personnelle des sujets transmet la proximit\u00e9, la confiance et la qualit\u00e9. On ne souhaite rien d&rsquo;autre de son fabricant d&rsquo;e-bikes de confiance\u00a0\u00bb.<\/p>\n\n\n\n<p>La campagne s\u00e9duit par un mix m\u00e9dia parfaitement harmonis\u00e9 : annonces imprim\u00e9es, display et banni\u00e8res publicitaires ainsi que branded stories en font partie au m\u00eame titre que le social media campaigning et Google Ads. Pour assurer la mesurabilit\u00e9 de la campagne, ax\u00e9e en premier lieu sur la performance, le Brand Studio mise sur l&rsquo;utilisation syst\u00e9matique de QR codes et de call-to-actions forts et tra\u00e7ables.<\/p>\n\n\n<div id=\"gutenslider-wwmpebgoz\" class=\"wp-block-eedee-block-gutenslider gs-frontend content-change alignnone arrow-style-1 arrow-position-sides arrow-mb-none arrows-lg arrows-md arrows-sm dot-style-1 dots-lg dots-md dots-sm dot-position-bottom is-position-center-center mb-none wrap-auto-height\" data-parallax-direction=\"down\" data-parallax-amount=\"1.3\" data-lg-transition=\"lg-slide\" data-hash=\"\" ><div class=\"eedee-swiper-outer\" style=\"--gutenslider-min-height: 50vh;--gutenslider-arrow-size: 30px;--gutenslider-dot-size: 25px;--gutenslider-arrow-color: #ffffff;--gutenslider-dot-color: #ffffff;--gutenslider-padding-y-mobile: 40px;--gutenslider-padding-x-mobile: 40px;--gutenslider-padding-y-tablet: 40px;--gutenslider-padding-x-tablet: 40px;--gutenslider-padding-y-desktop: 40px;--gutenslider-padding-x-desktop: 40px;--gutenslider-bg-image: url();--gutenslider-min-height-md: 50vh;--gutenslider-min-height-sm: 50vh;--gutenslider-padding-x: 40px;--gutenslider-padding-x-md: 40px;--gutenslider-padding-x-sm: 20px;--gutenslider-padding-y: 40px;--gutenslider-padding-y-md: 40px;--gutenslider-padding-y-sm: 20px;--gutenslider-arrow-size-md: 30px;--gutenslider-arrow-size-sm: 30px;--gutenslider-dot-size-md: 25px;--gutenslider-dot-size-sm: 25px;--gutenslider-arrow-bg-color: transparent;--gutenslider-arrow-hover-color: #eeeeee;--gutenslider-arrow-bg-hover-color: transparent;--gutenslider-arrow-x-offset: 10px;--gutenslider-arrow-x-offset-md: 10px;--gutenslider-arrow-x-offset-sm: 10px;--gutenslider-arrow-y-offset: 0px;--gutenslider-arrow-y-offset-md: 0px;--gutenslider-arrow-y-offset-sm: 0px;--gutenslider-arrow-x-spacing: 0px;--gutenslider-dot-y-offset: 10px;--gutenslider-dot-y-offset-md: 10px;--gutenslider-dot-y-offset-sm: 10px;--gutenslider-margin-x: 0px;--gutenslider-margin-x-md: 0px;--gutenslider-margin-x-sm: 0px;--gutenslider-margin-y: 0px;--gutenslider-margin-y-md: 0px;--gutenslider-margin-y-sm: 0px;--gutenslider-divider-top: 60px;--gutenslider-divider-bottom: 60px;--gutenslider-lightgallery-bg: #ffffff;--gutenslider-lightgallery-font: #000000;--gs-first-pos: 50% 50%;--gs-gap-vertical: var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );--gs-gap-horizontal: var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );\"><div class=\"gutenslider-divider-top\" style=\"color:#fff;\"><\/div><div class=\"swiper\" data-settings='{\"autoplay\":{\"delay\":3000,\"pauseOnMouseEnter\":true,\"disableOnInteraction\":false},\"speed\":700,\"direction\":\"horizontal\",\"autoHeight\":\"\",\"loop\":true,\"centeredSlides\":true,\"spaceBetween\":0,\"slidesPerView\":1,\"slidesPerGroup\":1,\"effect\":\"slide\",\"coverflowEffect\":{\"rotate\":30,\"slideShadows\":false,\"depth\":100,\"stretch\":50,\"modifier\":1},\"fadeEffect\":{\"crossFade\":true},\"zoom\":\"\",\"navigation\":{\"nextEl\":\"#gutenslider-wwmpebgoz .eedee-gutenslider-next\",\"prevEl\":\"#gutenslider-wwmpebgoz .eedee-gutenslider-prev\"},\"pagination\":{\"type\":\"bullets\",\"clickable\":true,\"dynamicBullets\":false,\"el\":\"#gutenslider-wwmpebgoz .eedee-gutenslider-pagination\"},\"pauseOnHover\":\"1\",\"watchSlidesProgress\":true,\"watchSlidesVisibility\":true,\"settingsMd\":{\"autoHeight\":\"\",\"slidesPerView\":1,\"slidesPerGroup\":1,\"spaceBetween\":0,\"loop\":true},\"settingsLg\":{\"autoHeight\":\"\",\"slidesPerView\":1,\"slidesPerGroup\":1,\"spaceBetween\":0,\"loop\":true},\"hasLg\":false,\"hasLgCounter\":true,\"isFullScreen\":false,\"arrowsFollowMouse\":false,\"lgTitle\":\"none\",\"lgCaption\":\"none\",\"lgThumbnails\":true,\"lgZoomEnabled\":false,\"keyboard\":{\"keyboard\":{\"enabled\":true,\"onlyInViewport\":true}},\"hashNavigation\":false,\"dividers\":false}'><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide wp-block-eedee-block-gutenslide is-position-center-center ed-bg-image\" style=\"--ed-vw:300;--ed-vh:300;\" data-hash=\"\"><div class=\"eedee-background-div bg-image\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"wp-image-16006\" src=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Native-Ad-1024x1024.jpg\" alt=\"\" decoding=\"async\" style=\"object-fit: cover; object-position: 50% 50%;\"  data-title=\"Kampagnenmotiv e-FRAMER_Native Ad\" srcset=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Native-Ad-1024x1024.jpg 1024w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Native-Ad-300x300.jpg 300w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Native-Ad-150x150.jpg 150w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Native-Ad-768x768.jpg 768w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Native-Ad.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"eedee-background-div__overlay\" style=\"opacity:1;\"><\/div><\/div><div class=\"slide-content\">\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size\"><\/p>\n\n<\/div><\/div>\n\n<div class=\"swiper-slide wp-block-eedee-block-gutenslide is-position-center-center ed-bg-image\" style=\"--ed-vw:300;--ed-vh:300;\" data-hash=\"\"><div class=\"eedee-background-div bg-image\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" class=\"wp-image-16012\" src=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-1024x1024.jpg\" alt=\"\" decoding=\"async\" style=\"object-fit: cover; object-position: 50% 50%;\"  data-title=\"Kampagnenmotiv e-FRAMER_Print-Anzeige (1)\" srcset=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-1024x1024.jpg 1024w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-300x300.jpg 300w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-150x150.jpg 150w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-768x768.jpg 768w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-1536x1536.jpg 1536w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-2048x2048.jpg 2048w, https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Print-Anzeige-1-1600x1600.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"eedee-background-div__overlay\" style=\"opacity:1;\"><\/div><\/div><div class=\"slide-content\">\n\n<p class=\"has-text-align-center gutenslider-content-initial has-larger-font-size\"><\/p>\n\n<\/div><\/div>\n<\/div><\/div><button class=\"eedee-gutenslider-nav eedee-gutenslider-prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><circle class=\"bg\" cx=\"13\" cy=\"12\" r=\"11\" \/><path fill=\"none\" d=\"M0 0h24v24H0z\"\/><path class=\"arrow\" d=\"M10.828 12l4.95 4.95-1.414 1.414L8 12l6.364-6.364 1.414 1.414z\"\/><\/svg><\/button><button class=\"eedee-gutenslider-nav eedee-gutenslider-next\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><circle class=\"bg\" cx=\"11\" cy=\"12\" r=\"11\" \/><path fill=\"none\" d=\"M0 0h24v24H0z\"\/><path class=\"arrow\" d=\"M13.172 12l-4.95-4.95 1.414-1.414L16 12l-6.364 6.364-1.414-1.414z\"\/><\/svg><\/button><div class=\"eedee-gutenslider-pagination\"><\/div><div class=\"gutenslider-divider-bottom \" style=\"color:#fff;\"><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1964\" style=\"aspect-ratio: 1964 \/ 1964;\" width=\"1964\" controls src=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Online-Banner-1-2.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video height=\"1554\" style=\"aspect-ratio: 1554 \/ 1554;\" width=\"1554\" controls src=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2023\/05\/Kampagnenmotiv-e-FRAMER_Social-Media-1-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>\u00abIl \u00e9tait temps d&rsquo;allumer le prochain \u00e9tage de la fus\u00e9e e-FRAMER\u00bb, d\u00e9clare Adrian Schiess, responsable du marketing et des ventes chez e-FRAMER. \u00abNotre startup suisse, cr\u00e9\u00e9e en 2019 comme une entreprise l\u00e9g\u00e8rement id\u00e9e folle, est pass\u00e9e, comme on le sait, entre de nouvelles mains d\u00e9but 2022. Celles d&rsquo;Ochsner Sport. Et Beat Feuz. Cela, ainsi que nos objectifs ambitieux, exigeaient une plus grande notori\u00e9t\u00e9 et donc un partenaire solide. Un partenaire fort. Ainsi, fid\u00e8les \u00e0 notre devise \u00ab\u00a0Chacun fait ce qu&rsquo;il sait faire le mieux\u00a0\u00bb, nous avons confi\u00e9 la gestion de notre communication \u00e0 Ringier Advertising et son Brand Studio entre les meilleures mains.\u00bb<\/p>\n\n\n\n<p>La campagne publicitaire se d\u00e9roule avec succ\u00e8s depuis f\u00e9vrier 2023.<\/p>\n\n\n\n<p>Responsables chez e-FRAMER : Adrian Schiess (direction) ; responsables chez Brand Studio : Fabian Z\u00fcrcher (directeur de Brand Studio), Jana Leonhard (Creative Concepts), Laura Mancino (conseil), Elgee Wee (directeur artistique), Daniel Marx (Head of Video), Hauke Broschat (planification m\u00e9dia).<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\"><strong>\u00c0 propos de Ringier Advertising<br><\/strong>Ringier Advertising se distingue par des marques importantes, des environnements d\u2019excellence propices \u00e0 l\u2019innovation, et par des conseils de qualit\u00e9. La soci\u00e9t\u00e9 commercialise un portefeuille vari\u00e9 de portails digitaux et de presse \u00e9crite. Il s\u2019agit de marques propres \u00e0 Ringier et Ringier Axel Springer Schweiz SA et de leurs portails ainsi que des publications et des portails de tiers tels que bluenews.ch et femelle.ch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss Finishing at its best : la manufacture suisse de v\u00e9los \u00e9lectriques e-FRAMER de Thoune fait confiance au Brand Studio de Ringier Advertising pour sa nouvelle campagne de communication. L&rsquo;objectif est de renforcer la notori\u00e9t\u00e9 de la marque aupr\u00e8s des groupes cibles et de cr\u00e9er une pouss\u00e9e de performance durable pour la haute saison de l&rsquo;e-bike. Pour que la communication prenne vraiment son envol, ce n&rsquo;est autre que l&rsquo;ex-star du ski Beat Feuz qui monte en selle en tant que testimonial.  <\/p>\n","protected":false},"author":23,"featured_media":16026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370,363],"tags":[],"class_list":["post-16027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ringier-medias-suisse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Studio pour e-FRAMER: Beat Feuz n&#039;est pas le seul \u00e0 aimer ces e-bikes - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/brand-studio-pour-e-framer-beat-feuz-nest-pas-le-seul-a-aimer-ces-e-bikes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Studio pour e-FRAMER: Beat Feuz n&#039;est pas le seul \u00e0 aimer ces e-bikes\" \/>\n<meta property=\"og:description\" content=\"Swiss Finishing at its best : la manufacture suisse de v\u00e9los \u00e9lectriques e-FRAMER de Thoune fait confiance au Brand Studio de Ringier Advertising pour sa nouvelle campagne de communication. L&#039;objectif est de renforcer la notori\u00e9t\u00e9 de la marque aupr\u00e8s des groupes cibles et de cr\u00e9er une pouss\u00e9e de performance durable pour la haute saison de l&#039;e-bike. 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