{"id":15359,"date":"2022-11-21T12:00:00","date_gmt":"2022-11-21T11:00:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=15359"},"modified":"2025-06-23T14:01:42","modified_gmt":"2025-06-23T12:01:42","slug":"plus-de-portee-plus-facilement-ringier-advertising-utilise-une-solution-publicitaire-dynamique-pour-les-clients-du-commerce-de-detail","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/plus-de-portee-plus-facilement-ringier-advertising-utilise-une-solution-publicitaire-dynamique-pour-les-clients-du-commerce-de-detail\/","title":{"rendered":"Plus de port\u00e9e, plus facilement: Ringier Advertising utilise une solution publicitaire dynamique pour les clients du commerce de d\u00e9tail"},"content":{"rendered":"\n

La technologie \u00abFeed-Based Advertising\u00bb est une solution qui d\u00e9cide des contenus affich\u00e9s dans la publicit\u00e9 diffus\u00e9e en fonction de la situation. Elle a pour objectif de transmettre le bon message aux personnes qui doivent le recevoir, qu\u2019il s\u2019agisse de nouveaux clients ou de clients existants. Cette solution permet ainsi d\u2019am\u00e9liorer la pertinence du message pour les utilisatrices et les utilisateurs, mais aussi sa visibilit\u00e9. Elle r\u00e9duit en revanche nettement la charge de travail li\u00e9e \u00e0 l\u2019impl\u00e9mentation du support publicitaire pour les annonceurs. Une situation gagnant-gagnant pour tout le monde.<\/p>\n\n\n\n

Les donn\u00e9es sont inject\u00e9es dans le syst\u00e8me et regroup\u00e9es dans le moteur \u00abFeed-Master\u00bb de Converto. Dans cette partie du logiciel, les annonceurs ont acc\u00e8s \u00e0 toutes les donn\u00e9es, aux mod\u00e8les et au \u00ablook and feel\u00bb de la publicit\u00e9 finale. Ils d\u00e9finissent \u00e9galement les KPI selon lesquels la campagne doit \u00eatre optimis\u00e9e. Celle-ci appara\u00eet ensuite au consommateur final sous forme de vid\u00e9o, de banni\u00e8re ou d\u2019annonce DOOH.<\/p>\n\n\n\n

La diffusion des \u00abFeed-Based Ads\u00bb sur le r\u00e9seau Ringier Digital Network permet d\u2019atteindre plus de cinq millions d\u2019utilisateurs et utilisatrices en Suisse. Ce r\u00e9seau regroupe tous les titres des \u00e9diteurs premium Ringier Axel Springer, Ringier et Swisscom au sein de l\u2019un des r\u00e9seaux publicitaires num\u00e9riques les plus \u00e9tendus de Suisse. Une trentaine de marques m\u00e9diatiques connues et haut de gamme, telles que Blick.ch, Bluewin ou la Handelszeitung, garantissent des environnements publicitaires de grande qualit\u00e9.<\/p>\n\n\n\n

Ringier Advertising propose donc l\u2019\u00e9quipement id\u00e9al pour augmenter la port\u00e9e des offres de d\u00e9tail individuelles. La diffusion dynamique du message est particuli\u00e8rement int\u00e9ressante pour les clients de l\u2019e-commerce, mais pr\u00e9sente des avantages pour les annonceurs de tous les secteurs.<\/p>\n\n\n\n

En cas de questions sur la technologie \u00abFeed-Based Ad\u00bb et sur notre offre:<\/p>\n\n\n\n

Silvio Heid<\/p>\n\n\n\n

Head of Agency Sales<\/p>\n\n\n\n

silvio.heid@ringier.ch<\/a><\/p>\n\n\n\n

+41 44 259 88 49<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ringier, Corporate Communications<\/p>\n\n\n\n

A propos de Ringier Advertising<\/a><\/strong><\/p>\n\n\n\n

Ringier Advertising commercialise un large portefeuille de portails digitaux et de publications papier. Ce portefeuille regroupe ses propres marques, ainsi que les portails correspondants de Ringier et de Ringier Axel Springer Suisse SA, ainsi que des publications et portails externes tels que bluenews.ch et Le Temps.<\/p>\n\n\n\n

A propos de Converto AG<\/a><\/strong><\/p>\n\n\n\n

Converto AG, fournisseur de technologie marketing pour les m\u00e9dias num\u00e9riques et le cross-m\u00e9dia, est pr\u00e9sent dans la r\u00e9gion DACH et apporte au march\u00e9 de la publicit\u00e9 des solutions innovantes, d\u00e9velopp\u00e9es en interne. Converto couvre l\u2019int\u00e9gralit\u00e9 des points de contact m\u00e9diatiques en fournissant des banni\u00e8res, vid\u00e9os et formats natifs, et propose des solutions personnalis\u00e9es pour tous les objectifs num\u00e9riques.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec la technologie de \u00abFeed-Based Advertising\u00bb de Converto, Ringier Advertising poss\u00e8de la solution publicitaire id\u00e9ale pour l\u2019e-commerce. Elle consiste en effet \u00e0 diffuser le bon contenu au bon moment dans la campagne num\u00e9rique, de mani\u00e8re dynamique et en temps r\u00e9el.<\/p>\n","protected":false},"author":23,"featured_media":15354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[370,363],"tags":[],"class_list":["post-15359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","category-ringier-medias-suisse"],"yoast_head":"\nPlus de port\u00e9e, plus facilement: Ringier Advertising utilise une solution publicitaire dynamique pour les clients du commerce de d\u00e9tail - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/plus-de-portee-plus-facilement-ringier-advertising-utilise-une-solution-publicitaire-dynamique-pour-les-clients-du-commerce-de-detail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plus de port\u00e9e, plus facilement: Ringier Advertising utilise une solution publicitaire dynamique pour les clients du commerce de d\u00e9tail\" \/>\n<meta property=\"og:description\" content=\"Avec la technologie de \u00abFeed-Based Advertising\u00bb de Converto, Ringier Advertising poss\u00e8de la solution publicitaire id\u00e9ale pour l\u2019e-commerce. 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