{"id":1402,"date":"2015-08-20T08:48:00","date_gmt":"2015-08-20T06:48:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=1402"},"modified":"2025-06-23T15:50:58","modified_gmt":"2025-06-23T13:50:58","slug":"demission-de-ringier-de-lassociation-medias-suisses-vsm","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/demission-de-ringier-de-lassociation-medias-suisses-vsm\/","title":{"rendered":"D\u00e9mission de Ringier de l\u2019Association M\u00e9dias Suisses (VSM)"},"content":{"rendered":"\n<p>Lundi, la SSR, Swisscom et Ringier annon\u00e7aient leur nouvelle soci\u00e9t\u00e9 commune: Ringier, la SSR et Swisscom souhaitent regrouper la commercialisation de leurs offres de m\u00e9dias et de leurs plateformes publicitaires au sein d\u2019une nouvelle soci\u00e9t\u00e9 de commercialisation commune ax\u00e9e sur les besoins tr\u00e8s changeants des annonceurs et des m\u00e9dias suisses.<\/p>\n\n\n\n<p>Swisscom apporte sa comp\u00e9tence technologique et les droits de commercialisation de ses plateformes de t\u00e9l\u00e9vision et en ligne. Ringier et la SSR int\u00e8grent les droits de commercialisation de leurs offres de m\u00e9dias compl\u00e9mentaires et de forte diffusion. L\u2019objectif d\u00e9clar\u00e9 des partenaires est de renforcer le march\u00e9 publicitaire suisse face \u00e0 une concurrence globalis\u00e9e. La vocation centrale de cette nouvelle entreprise est d\u2019ouvrir ses prestations \u00e0 tous les donneurs d\u2019ordres publicitaires, agences et autres prestataires d\u2019inventaires publicitaires.<\/p>\n\n\n\n<p>Le lendemain, un d\u00e9bat nourri \u00e0 ce sujet a eu lieu lors d\u2019une r\u00e9union \u00e0 huis clos de la pr\u00e9sidence de l\u2019Association M\u00e9dias Suisses (VSM).<\/p>\n\n\n\n<p>L\u2019Association M\u00e9dias Suisses consid\u00e8re que les recettes publicitaires de la SSR ne sont pas n\u00e9cessaires. Ringier ne partage pas cette position drastique.<\/p>\n\n\n\n<p>Marc Walder, CEO de Ringier: \u00abEn fait, l\u2019Association M\u00e9dias Suisses exige ni plus ni moins une interdiction de la publicit\u00e9 pour la SSR. Autrement dit plus de publicit\u00e9 sur ses cha\u00eenes de t\u00e9l\u00e9vision. Ringier ne saurait soutenir cette exigence radicale et d\u00e9missionne avec effet imm\u00e9diat de l\u2019association. Je regrette ce d\u00e9part in\u00e9luctable de Ringier li\u00e9 \u00e0 cette position.\u00bb<\/p>\n\n\n\n<p>Le projet d\u2019entreprise commune entre la SSR, Swisscom et Ringier est soumis \u00e0 l\u2019approbation de la Commission f\u00e9d\u00e9rale de la concurrence COMCO et du DETEC\/OFCO. Sous r\u00e9serve de cette approbation, cette soci\u00e9t\u00e9 entamera ses activit\u00e9s commerciales au premier trimestre 2016.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.ringier.ch\/sites\/default\/files\/styles\/full-page\/public\/images\/ringier_logo_web_3.jpg?itok=yDN5w3Ju\" alt=\"\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En raison de diff\u00e9rences insurmontables avec certains membres de la pr\u00e9sidence de l\u2019Association M\u00e9dias Suisses (VSM), Ringier quitte l\u2019association avec effet imm\u00e9diat.<\/p>\n","protected":false},"author":23,"featured_media":1403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - 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