{"id":12322,"date":"2021-11-10T11:51:00","date_gmt":"2021-11-10T10:51:00","guid":{"rendered":"https:\/\/www.ringier.com\/riskier-keine-schlechten-geschenke-die-weihnachtskampagne-von-geschenkidee-ch-ohne-weihnachtsklischees\/"},"modified":"2021-11-15T13:58:29","modified_gmt":"2021-11-15T12:58:29","slug":"ne-risque-pas-le-flop-la-campagne-dideecadeau-ch-loin-des-cliches-de-noel","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/fr\/ne-risque-pas-le-flop-la-campagne-dideecadeau-ch-loin-des-cliches-de-noel\/","title":{"rendered":"\u00abNe risque pas le flop\u00bb &#8211; la campagne d\u2019ideecadeau.ch loin des clich\u00e9s de No\u00ebl"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Don Regalo | Ne risque pas le flop - ideecadeau.ch\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iB7ZoF16L-0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Bien loin des publicit\u00e9s de No\u00ebl classiques et attendues, il n\u2019est pour une fois pas question de tirer sur la corde sensible mais plut\u00f4t de divertir avec une histoire surprenante et dr\u00f4le. \u00ab En tant que site de eCommerce suisse \u00e9tabli et expert en cadeaux, nous voulions nous d\u00e9marquer des autres campagnes de No\u00ebl et faire sourire les gens avec une id\u00e9e vraiment cr\u00e9ative. \u00bb souligne Regina Ellmann, CMO d\u2019ideecadeau.ch.<\/p>\n\n\n\n<p>Claudio Catrambone, de l&rsquo;agence Family, d\u00e9clare : \u00ab Nous ne voulions pas participer \u00e0 la grande messe traditionnelle des publicit\u00e9s de No\u00ebl mais plut\u00f4t composer notre propre m\u00e9lodie avec cette campagne \u00bb. Pour cela, aucun compromis n&rsquo;a \u00e9t\u00e9 fait, ni dans l&rsquo;histoire ni dans le casting des personnages, qui forceraient certainement le respect d&rsquo;Al Capone et de ses pairs.<\/p>\n\n\n\n<p>C\u2019est donc dans cet \u00e9tat d\u2019esprit que l\u2019agence a mis en place la campagne \u00ab Ne risque pas le flop \u00bb. Le r\u00f4le principal y est jou\u00e9 par \u2013 le pas tr\u00e8s esprit de No\u00ebl &#8211; chef de la mafia Don Regalo. Un homme qui se d\u00e9barrasse des cadeaux m\u00e9diocres sans aucun \u00e9tat d\u2019\u00e2me.&nbsp;<\/p>\n\n\n\n<p>En plus du spot disponible en ligne sous diff\u00e9rentes formes, le chef de la mafia en personne aura la charge du chatbot du site, qui sera utilis\u00e9 aussi bien sur iddecadeau.ch que dans des publicit\u00e9s visuelles interactives. Il conseille les utilisateurs tel le parrain et leur propose des id\u00e9es de cadeaux impossibles \u00e0 refuser.<\/p>\n\n\n\n<p><strong>Liens<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.ideecadeau.ch\/donregalo\"><strong>Landingpage<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=hykWAajnwVU\"><strong>Trailer<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=iB7ZoF16L-0\"><strong>Director\u2019s Cut<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/vimeo.com\/644008731\"><strong>Digital Ad<\/strong><\/a><\/p>\n\n\n\n<p><strong>Responsable chez ideecadeau.ch :<\/strong><\/p>\n\n\n\n<p>Regina Ellmann (CMO)<\/p>\n\n\n\n<p>Elena Stojkov (Online Marketing Manager)<\/p>\n\n\n\n<p>Nathalie Blaser (Junior Online Marketing Manager)<\/p>\n\n\n\n<p>Selma Koparan (Graphic Designer)<\/p>\n\n\n\n<p>Charlotte Parmentier &amp; Carole Gomez (Traduction)<\/p>\n\n\n\n<p>Sabrina Schmid (Senior Product Manager)<\/p>\n\n\n\n<p>Roman Fischer (Product Owner)<\/p>\n\n\n\n<p>Maud Hoffmann (CEO)<\/p>\n\n\n\n<p><strong>Responsable chez Family :<\/strong><\/p>\n\n\n\n<p>Claudio Catrambone (Executive Creative Director, Direction g\u00e9n\u00e9rale)<\/p>\n\n\n\n<p>Svenja H\u00e4ssig (Account Director)<\/p>\n\n\n\n<p>Michel Kiwic (Art Director)<\/p>\n\n\n\n<p>Grit Wolany (Art Director)<\/p>\n\n\n\n<p>Mery Wunderlin (Artist Animations)<\/p>\n\n\n\n<p>Severin Binkert (Art Director)<\/p>\n\n\n\n<p>Torsten Maas (Textes)<\/p>\n\n\n\n<p>Marion Gwerder (Textes)<\/p>\n\n\n\n<p>Bubbles &amp; Sons (Production)<\/p>\n\n\n\n<p>Easy McLovin (R\u00e9gie)<\/p>\n\n\n\n<p>Luca Trajkovic (Director of Photography)<\/p>\n\n\n\n<p>Gordian Gleiss (Compositeur Director\u2019s Cut )<\/p>\n\n\n\n<p>Marc Amb\u00fchl (\u00c9diteur, Color Grading)<\/p>\n\n\n\n<p>Stefan Djakovic (Photographie)<\/p>\n\n\n\n<p>Marion Zeh (Montage images)<\/p>\n\n\n\n<p>Oliver Huber (JBW Media &#8211; Mediaagentur)<\/p>\n\n\n\n<p><strong>\u00c0 propos d\u2019ideecadeau.ch<\/strong><\/p>\n\n\n\n<p>ideecadeau.ch est le plus grand fournisseur en ligne de cadeaux, accessoires pour la maison et articles lifestyle et cosm\u00e9tiques en Suisse. L\u2019offre actuelle compte plusieurs milliers d\u2019articles provenant du monde entier. Que ce soit pour No\u00ebl, la Saint-Valentin ou simplement pour le plaisir d\u2019offrir, sur ideecadeau.ch on trouve toujours un cadeau original et unique pour toutes les occasions.<\/p>\n\n\n\n<p><strong>\u00c0 propos de Family Agency<\/strong><\/p>\n\n\n\n<p>L&rsquo;agence prim\u00e9e r\u00e9alise depuis 2018 des projets pour des clients tels que KPT, Watson, Amorana, Farmy et Feldschl\u00f6sschen. En 2019, elle remporte entre autres, le prestigieux et mondialement reconnu Grand Midas Award \u00e0 New-York, une premi\u00e8re en Suisse. L&rsquo;agence bat un nouveau record en 2021 en remportant 11 r\u00e9compenses pour sa campagne nationale \u00abHaltung zeigen. Watson lesen\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campagne de No\u00ebl \u00e9labor\u00e9e par Family Agency pour ideecadeau.ch, \u00e9vite d\u00e9lib\u00e9r\u00e9ment les clich\u00e9s. Des paysages enneig\u00e9s, de la musique sentimentale au piano, de la magie et une histoire qui se termine bien&#8230; il n&rsquo;y aura rien de tout cela dans le nouveau spot de No\u00ebl d\u2019ideecadeau.ch.<\/p>\n","protected":false},"author":23,"featured_media":12307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[375],"tags":[],"class_list":["post-12322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00abNe risque pas le flop\u00bb - la campagne d\u2019ideecadeau.ch loin des clich\u00e9s de No\u00ebl - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/fr\/ne-risque-pas-le-flop-la-campagne-dideecadeau-ch-loin-des-cliches-de-noel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abNe risque pas le flop\u00bb - la campagne d\u2019ideecadeau.ch loin des clich\u00e9s de No\u00ebl\" \/>\n<meta property=\"og:description\" content=\"La campagne de No\u00ebl \u00e9labor\u00e9e par Family Agency pour ideecadeau.ch, \u00e9vite d\u00e9lib\u00e9r\u00e9ment les clich\u00e9s. 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