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ELLE MAN is the first international fashion magazine for men in Vietnam and now is the market-leading one. It has a unique global view, containing fascinating articles on current affairs and men’s fashion, as well as features on inspirational figures. It includes sections on style, culture, lifestyle and celebrities, as well as special features and reports. ELLE MAN targets modern, urban Vietnamese men who have a modern outlook on life, who care about style and culture and enjoy the finer things in life; viewing money as something to be enjoyed and spending on luxuries rather than something to be saved.