{"id":8922,"date":"2013-04-04T21:56:00","date_gmt":"2013-04-04T19:56:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=8922"},"modified":"2024-11-27T14:28:58","modified_gmt":"2024-11-27T13:28:58","slug":"ringier-publishing-neu-mit-zentraler-vermarktung","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/de\/ringier-publishing-neu-mit-zentraler-vermarktung\/","title":{"rendered":"Ringier Publishing neu mit zentraler Vermarktung"},"content":{"rendered":"\n

Effiziente und crossmediale Werbung in Ringier-Zeitschriften, -Zeitungen und -Digital-Produkten zu schalten, wird einfacher: Das gr\u00f6sste private Medienunternehmen der Schweiz zentralisiert die Vermarktung seiner Produkte.<\/p>\n\n\n\n

Nachdem im September 2012 bereits die Organisation der Werbem\u00e4rkte der Zeitschriften in der Deutsch- und West-Schweiz zusammengelegt wurden, wird als n\u00e4chster Schritt per 1. Mai 2013 nun auch die Vermarktung von Zeitschriften und Blick<\/em>-Gruppe zentralisiert.<\/p>\n\n\n\n

Die neue Verkaufsorganisation unter dem Namen Ringier Publishing Media<\/em> ist strukturiert nach Tagesmedien, Luxus- und Publikumspresse, Natur und Yellow, Digital und International. Thomas Passen (43), Head of Sales and Marketing, leitet die neue Organisation.<\/p>\n\n\n\n

F\u00fcr moderne crossmediale und massgeschneiderte Werbe-Packages steht Kunden im Rahmen dieser Neuorganisation zudem das Atelier Ringier<\/em> zur Verf\u00fcgung, welches die Werbem\u00f6glichkeiten der attraktiven Ringier-Plattformen und -Produkte zu individuellen Angeboten b\u00fcndelt.<\/p>\n\n\n\n

Die Neuorganisation hat keine unmittelbaren personellen Konsequenzen.<\/p>\n\n\n\n

Florian Fels, seit 1. M\u00e4rz CEO Publishing der Ringier AG: \u00abRingier Publishing positioniert sich mit dieser neuen, schlagkr\u00e4ftigen Verkaufsorganisation noch st\u00e4rker als innovativer, moderner und kreativer Partner im Werbemarkt.\u00bb<\/p>\n\n\n\n

Fels ernennt zudem Urs Heller (60), Gesch\u00e4ftsf\u00fchrer Ringier Zeitschriften, zus\u00e4tzlich zu dessen Aufgaben zu seinem Stellvertreter.<\/p>\n\n\n\n

Kommunikation Ringier Schweiz<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Ringier Publishing vermarktet seine Online- und Print-Produkte ab 1. Mai 2013 zentral. Thomas Passen, Head of Sales and Marketing, leitet die neu geschaffene Verkaufsabteilung Ringier Publishing Media. 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