{"id":783,"date":"2021-03-16T08:12:00","date_gmt":"2021-03-16T07:12:00","guid":{"rendered":"https:\/\/www.ringier.com\/innovation-in-the-swiss-advertising-market-blick-ch-launches-the-exclusive-welcome-ad-for-mobile-and-desktop\/"},"modified":"2024-11-14T14:15:47","modified_gmt":"2024-11-14T13:15:47","slug":"une-innovation-sur-le-marche-publicitaire-suisse-blick-ch-lance-la-welcome-ad-en-exclusivite-pour-les-telephones-mobiles-et-les-ordinateurs-de-bureau","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/de\/une-innovation-sur-le-marche-publicitaire-suisse-blick-ch-lance-la-welcome-ad-en-exclusivite-pour-les-telephones-mobiles-et-les-ordinateurs-de-bureau\/","title":{"rendered":"Innovation im Schweizer Werbemarkt: Blick.ch lanciert exklusiv das Welcome Ad f\u00fcr Mobile und Desktop"},"content":{"rendered":"\n

Dieses innovative Werbemittel erreicht die Nutzerinnen und Nutzer an jedem Einstiegspunkt auf Blick.ch und garantiert auf allen Bildschirmgr\u00f6ssen eine hohe Sichtbarkeit, was bei der internen Entwicklung dieses Formates ein wichtiges Kriterium war. Im Entstehungsprozess des Welcome Ads waren die Performance-Analyse und die User-Akzeptanz zwei weitere elementare Aspekte, die ber\u00fccksichtigt wurden. Die Pilotierung des Welcome Ads wurde in enger Zusammenarbeit mit Sunrise UPC, Webrepublic und der Blick-Gruppe erfolgreich umgesetzt. <\/p>\n\n\n\n

Die Blick-Gruppe baut ihre digitale Pr\u00e4senz stetig aus und bietet mit Blick.ch<\/a> das digitale News-Medium der Schweiz. Auf B<\/a>lick.ch<\/a> informieren sich t\u00e4glich mehr als eine Million Leserinnen und Leser (+42,3% mehr User im Vergleich zu 2019, NET-Metrix Profile 2020-2) \u00fcber das aktuelle Geschehen in Wirtschaft, Politik, Sport, Kultur, Gesellschaft, Wissen und Lifestyle.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Download<\/a><\/strong><\/p>\n\n\n\n

Ringier AG, Corporate Communications<\/p>\n\n\n\n

<\/h2>\n","protected":false},"excerpt":{"rendered":"

Das grossformatige und hoch performante Welcome Ad bietet Werbekunden eine exklusive Premium-Platzierung, welche nur einmal pro Woche bzw. 52 mal im Jahr auf blick.ch f\u00fcr Mobile und Desktop buchbar ist.<\/p>\n","protected":false},"author":7,"featured_media":775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[371,361],"tags":[],"class_list":["post-783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-de","category-ringier-medien-schweiz"],"yoast_head":"\nInnovation im Schweizer Werbemarkt: Blick.ch lanciert exklusiv das Welcome Ad f\u00fcr Mobile und Desktop - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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