{"id":2749,"date":"2016-10-17T14:58:00","date_gmt":"2016-10-17T12:58:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=2749"},"modified":"2024-11-22T13:57:59","modified_gmt":"2024-11-22T12:57:59","slug":"ringier-digital-ventures-und-gruner-jahr-digital-ventures-investieren-in-makerist","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/de\/ringier-digital-ventures-und-gruner-jahr-digital-ventures-investieren-in-makerist\/","title":{"rendered":"Ringier Digital Ventures und Gruner + Jahr Digital Ventures investieren in Makerist"},"content":{"rendered":"\n

Makerist<\/em><\/a> betreibt eine Handarbeits-Plattform f\u00fcr den kreativen Austausch. In den Online-Kursen lernen Anf\u00e4nger sowie Fortgeschrittene mittels Schritt-f\u00fcr-Schritt-Video-Anleitungen alles rund ums N\u00e4hen, Stricken, H\u00e4keln und Torten Dekorieren. Der integrierte Anleitungsmarkt f\u00fcr Ebooks aus dem Kreativbereich und ein Online-Shop f\u00fcr Materialien runden das Angebot ab.<\/p>\n\n\n\n

Seit der Gr\u00fcndung im Juni 2013 hat das junge Unternehmen 38 Mitarbeiter und ein Netzwerk von \u00fcber 300 Designern und Kreativen an Bord genommen. 140\u201900 PDF-Anleitungen und \u00fcber 100 Video-Kurse, darunter 1000 einzelne Episoden wurden seither erstellt.<\/p>\n\n\n\n

Das in Berlin ans\u00e4ssige Start-up z\u00e4hlt bereits \u00fcber 520\u2019000 Menschen aus Deutschland, der Schweiz und \u00d6sterreich zu seinen Kunden. Die Expansion in weitere europ\u00e4ische L\u00e4nder ist zeitnah geplant.<\/p>\n\n\n\n

Ringier Digital Ventures und Gruner + Jahr Digital Ventures beteiligen sich zusammen mit den bereits bestehenden Investoren Hightech-Gr\u00fcnderfonds sowie OZ Verlag an der Series-B-Finanzierungsrunde in H\u00f6he von 5 Millionen Euro.<\/p>\n\n\n\n

Anhand der grossen Reichweite der Medienh\u00e4user Ringier, Gruner + Jahr und dem OZ Verlag von \u00fcber 800 Print-, Digital-, Radio- und Fernsehangeboten wird das nationale und internationale Wachstum von Makerist<\/em><\/a> vorangetrieben.<\/p>\n\n\n\n

David Hug, Managing Director von Ringier Digital Ventures: \u00abDer Do-It-Yourself-Bereich erfreut sich in vielen L\u00e4ndern wachsender Beliebtheit. So auch in der Schweiz. Vor allem tr\u00e4gt der Wissenstransfer durch Bewegtbild einen grossen Teil dazu bei, und Makerist<\/em><\/a> ist genau in diesem spannenden Wachstumsfeld sehr innovativ und kompetent. Wir freuen uns, das Angebot und die Reichweite von Makerist<\/em><\/a> in der Schweiz weiter auszubauen.\u00bb<\/p>\n\n\n\n

Makerist<\/em><\/a>-Gr\u00fcnder Axel Heinz: \u00abRingier wird ein treibender Motor f\u00fcr unsere Internationalisierung sein. Wir k\u00f6nnen nicht nur vom Investment, sondern auch von der Erfahrung und Sichtbarkeit dieses starken Partners und seiner zahlreichen Medienerzeugnisse profitieren.\u00bb<\/p>\n\n\n\n

Beate Koch, Managing Director G+J Digital Ventures: \u00abIm Do-It-Yourself-Umfeld sehen wir grosse Potenziale f\u00fcr Paid-Content-Gesch\u00e4ftsmodelle. Immer mehr Menschen wollen wieder selbst etwas gestalten und wissen h\u00e4ufig nicht, wo sie professionelle Anleitungen und Lernkurse finden k\u00f6nnen. Die klare Fokussierung und das grossartige Team haben uns \u00fcberzeugt, in Makerist<\/em><\/a> zu investieren. Wir freuen uns, zusammen mit weiteren starken Investoren die n\u00e4chste Entwicklungsstufe von Makerist<\/em><\/a> zu begleiten.\u00bb<\/p>\n\n\n\n

Makerist<\/em><\/a>-Gr\u00fcnderin Amber Riedl: \u00ab18 Millionen Deutsche n\u00e4hen oder stricken aktiv. Die starken Marken von Gruner + Jahr werden uns neben der Kernzielgruppe, die wir durch unsere bisherigen Kan\u00e4le und Kooperationen erreichen, nun auch f\u00fcr einen deutlich gr\u00f6sseren Anteil dieser Bev\u00f6lkerungsgruppe sichtbar machen. Dar\u00fcber hinaus passen die Themen Handarbeit und Selbermachen hervorragend zu den Lesern der Gruner + Jahr-Titel wie Flow oder Brigitte kreativ.\u00bb<\/p>\n\n\n\n

Mit dem Investment sollen ausserdem die Kursproduktion, Marketingmassnahmen und ein Werbespot finanziert werden. Alle Unternehmensentscheidungen bleiben nach wie vor bei den Gr\u00fcndern Amber Riedl und Axel Heinz.<\/p>\n\n\n\n

Ringier AG, Corporate Communications<\/p>\n\n\n\n

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Ringier Digital Ventures beteiligt sich am Do-It-Yourself-Start-up Makerist. Die Finanzierungsrunde erfolgt gemeinsam mit den deutschen Investoren Gruner + Jahr Digital Ventures, Hightech-Gr\u00fcnderfonds und OZ Verlag.<\/p>\n","protected":false},"author":23,"featured_media":2759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-2749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-de"],"yoast_head":"\nRingier Digital Ventures und Gruner + Jahr Digital Ventures investieren in Makerist - Ringier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringier.com\/de\/ringier-digital-ventures-und-gruner-jahr-digital-ventures-investieren-in-makerist\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ringier Digital Ventures und Gruner + Jahr Digital Ventures investieren in Makerist\" \/>\n<meta property=\"og:description\" content=\"Ringier Digital Ventures beteiligt sich am Do-It-Yourself-Start-up Makerist. 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