{"id":15429,"date":"2022-12-13T08:59:00","date_gmt":"2022-12-13T07:59:00","guid":{"rendered":"https:\/\/www.ringier.com\/?p=15429"},"modified":"2024-11-13T14:32:17","modified_gmt":"2024-11-13T13:32:17","slug":"ringier-brand-studio-jungfrau-ski-region-bringt-den-boeoegg-in-seine-neue-wahlheimat","status":"publish","type":"post","link":"https:\/\/www.ringier.com\/de\/ringier-brand-studio-jungfrau-ski-region-bringt-den-boeoegg-in-seine-neue-wahlheimat\/","title":{"rendered":"Brand Studio: Jungfrau Ski Region bringt den B\u00f6\u00f6gg in seine neue Wahlheimat"},"content":{"rendered":"\n<p>Zu weit weg: Dieses Vorurteil \u00fcber die Jungfrau Ski Region steckt noch immer in den K\u00f6pfen vieler Z\u00fcrcherinnen und Z\u00fcrcher. Dabei ist die Reise auf die Pisten vor dem sch\u00f6nsten Panorama der Schweiz k\u00fcrzer als viele denken. Und vor allem einfacher. Kein Umsteigen aufs Postauto ist n\u00f6tig, und neu f\u00e4hrt der IC81 direkt von Z\u00fcrich HB nach Interlaken Ost.&nbsp;<\/p>\n\n\n\n<p>Urs Kessler, Direktor der Jungfraubahnen: \u00abMit der V-Bahn ist die Jungfrau Ski Region in die Champions League der Skigebiete aufgestiegen. Mit den neuen Direktverbindungen&nbsp; steigern wir die Attraktivit\u00e4t der gesamten Jungfrau Region. Dank dem direkten \u00d6V-Anschluss an die V-Bahn und den Eiger Express wird der Komfort f\u00fcr unsere G\u00e4ste noch gr\u00f6sser, denn der Zeitgewinn betr\u00e4gt fast eine Stunde.\u00bb<\/p>\n\n\n\n<p>Die Jungfrau Ski Region ist damit so einfach zu erreichen, dass sogar der B\u00f6\u00f6gg \u2013 mit Genehmigung des <a href=\"https:\/\/www.sechselaeuten.ch\/de\/zzz\/zentralkomitee-der-zuenfte-zrichs\" target=\"_blank\" rel=\"noreferrer noopener\">Zentralkomitees der Z\u00fcrcher Z\u00fcnfte ZZZ<\/a> \u2013 das kann. Der Z\u00fcrcher Schneemann steht im Zentrum der Kampagne der <a href=\"https:\/\/www.jungfrau.ch\/de-ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jungfraubahnen<\/a>, der <a href=\"https:\/\/www.sbb.ch\/de\" target=\"_blank\" rel=\"noreferrer noopener\">SBB<\/a> und dem Brand Studio von <a href=\"https:\/\/www.ringier-advertising.ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ringier Advertising<\/a>. Statt auf den Scheiterhaufen auf dem Sechsel\u00e4utenplatz darf er in seine neue Wahlheimat reisen. In die Schneelandschaft von Eiger, M\u00f6nch und Jungfrau, wo es einfach am sch\u00f6nsten ist. \u00abAuch wenn er noch etwas an seiner Mimik arbeiten k\u00f6nnte, der B\u00f6\u00f6gg hat es toll gemacht\u00bb, sagt Fabian Z\u00fcrcher, Director Brand Studio \u00fcber den Clip. \u00abEine Kampagne mit Herz und einem Schuss Humor.\u00bb Wie gut es dem B\u00f6\u00f6gg in seiner Heimat gef\u00e4llt, ist auf Postkarten am Ende des Werbespots zu sehen. Weil es dort \u00abEinfach am sch\u00f6nsten\u00bb ist, dem Claim der Kampagne. Dieser wird mit einer Komparativ-Mechanik zu \u00abSch\u00f6n. Sch\u00f6ner. Einfach am sch\u00f6nsten\u00bb und dort ausgespielt, wo die neue Zugverbindung und der B\u00f6\u00f6gg nicht im Mittelpunkt stehen. Inklusive auff\u00e4lligem Look \u2013 denn was ist sch\u00f6ner als eine Postkarte?<\/p>\n\n\n\n<p>Diese Zweiteilung der Story bietet mehr M\u00f6glichkeiten in der Ausspielung, um die verschiedenen Zielgruppen auf unterschiedlichen Kan\u00e4len inhaltlich, geografisch und demografisch noch genauer ansprechen zu k\u00f6nnen.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2022\/12\/Boeoegg_01-1.png\" src=\"https:\/\/www.ringier.com\/wp-content\/uploads\/2022\/12\/Boeoegg_30Sek.mp4\"><\/video><\/figure>\n\n\n\n<p>Ringier AG, Corporate Communications<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Verantwortlich bei Jungfraubahnen Management AG<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size\">Urs Kessler (Direktor)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Giulia M\u00fcller (Leiterin Marketing Kommunikation)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Matthias B\u00fctler (CMO)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Gian Simmen (Leiter Snowpark &amp; Special Events) <\/p>\n\n\n\n<p class=\"has-small-font-size\">Achim Schneider (Content- &amp; Online Marketing Manager)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Cheryl Sprecher (Social Media Managerin)<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-small-font-size\"><strong>Verantwortlich bei Ringier Brand Studio<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-c0ca7d81 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size\">Fabian Z\u00fcrcher (Director Brand Studio)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Daniel Marx (Head of Video)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Katja Preisig (Motion Design)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Jasmin Gruber (Content)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Elgee Wee (Art Director)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Mariella Klausch (Beratung)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Jana Leonhard (Creative Concepts)<\/p>\n<\/div>\n\n\n\n<p class=\"has-small-font-size\"><strong>Woop Productions<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size\">Philippe Woodtli (Director, Producer, Editor)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Jean-Christophe Dupasquier (DoP)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Florence Gross (Camera Operator)&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">Johan H\u00f6llm\u00fcller (1AC)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Samuel Wespe (B\u00f6\u00f6gg Bauer)<\/p>\n\n\n\n<p class=\"has-small-font-size\">Dany Baia (Makeup)&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size\">B\u00f6\u00f6gg (als B\u00f6\u00f6gg)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u00fcnktlich zum Start der Skisaison gibt es neue Direktverbindungen Z\u00fcrich HB &#8211; Interlaken Ost. Wie man das kommuniziert? Mit dem perfekten Z\u00fcrcher Testimonial: Dem B\u00f6\u00f6gg.<\/p>\n","protected":false},"author":23,"featured_media":15430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[371,361],"tags":[],"class_list":["post-15429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-de","category-ringier-medien-schweiz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand Studio: Jungfrau Ski Region bringt den B\u00f6\u00f6gg in seine neue Wahlheimat - Ringier<\/title>\n<meta name=\"description\" content=\"P\u00fcnktlich zum Start der Skisaison gibt es neue Direktverbindungen Z\u00fcrich HB - Interlaken Ost. Wie man das kommuniziert? 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