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Relaunch: izzy to introduce a new concept in October
Since its launch in September 2017, izzy has grown at an impressive pace and now boasts over 600,000 fans and followers on Instagram, Facebook and YouTube. The editorial concept of ‘entertainment with attitude’ and storytelling consistently optimised for social media struck a chord with both users and advertisers.
Three years after izzy began, the social media magazine has taken stock of the rapid change in media consumption among young target groups as well as the dramatic fall in advertising caused by the corona crisis and decided on a relaunch. The change in concept will see the 12-strong izzy team dissolved. While there are ongoing discussions about other positions within Ringier AG, a few redundancies will be unavoidable.
A new team will assume responsibility for the brand and its editorial content. The new concept is set to launch in October 2020. The digital media outlet will be expanded to include new channels and revenue sources. With the wide social media reach achieved so far, the popularity of the brand among young, urban people in German-speaking Switzerland and the knowledge gained in the first three years, izzy has the perfect foundation for success in its next phase.
‘The izzy team has achieved great things: within a very short time, this young media brand has become one of the most well-known and popular brands in young German-speaking Switzerland. Izzy has redefined journalism and storytelling for a young target group. We are building on this. Details on this and the future team composition will follow in October. I would like to thank izzy founder Bernhard Brechbühl, Chief Content Officer of the Energy Group, and his team for the great work they have done in developing izzy into a veritable love brand,’ says Marc Walder, CEO of Ringier AG.
izzy will continue to run in its existing form with the same team composition until the end of September on the platforms Instagram, Facebook and YouTube.