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Blikk is Hungary’s largest daily paper. Beyond its entertaining tabloid image, the title also has a strong political, sports and actual content, thus helping many people in their daily orientation. Its content is characterized as „infotainment”, i.e. it informs in an entertaining way.
It systemizes the events of the world and presents them to the readers in an easily understandable way. The magazine’s tone is pronounced and explicit, sometimes it openly wishes to appeal to the emotions and wants to form opinion. Where it is allowed by the content, Blikk entertains with humour and an easy style. Blikk supplies information from all areas of life to the widest range of people.