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"Blic žena" was founded at the end of 2004 and instantly achieved enormous circulation. It is a low cost magazine which covers mayor women topics. It covers topics such as real-life stories, simple health and diet recommendations, smart shopping advices, wearable fashion, confidence-boosting beauty and simple home, food and lifestyle tips. Fashion and cooking editorials are being done in "Blic žena’s" own photo production. Journalists are in touch with their readers on daily basis. They talk to them, listen to what they have to say, write about their needs, regularly helping them by organizing various beneficial events and promoting care for women in Serbia and social awareness.